Dubai, UAE – Apparel Group, a prominent global player in lifestyle and fashion, has recently expanded its footprint by launching standalone stores for the iconic British heritage brand, Barbour. These stores, located in Dubai Hills Mall and City Centre Mirdif, are set to introduce Barbour’s renowned craftsmanship and rich history to a new and enthusiastic audience in the Middle East.
Founded in 1894 in South Shields, England, Barbour has built a legacy rooted in quality, durability, and timeless style. Recognized as a fifth-generation family-owned business, it has maintained a strong connection to its British countryside origins while evolving to meet contemporary trends. With over 130 years of heritage, Barbour represents not just apparel but a way of life that resonates with those who appreciate the fusion of tradition and modernity.
The newly opened stores in Dubai will unveil Barbour’s Spring/Summer 2025 collection, which reinterprets classic designs through a modern lens. This collection promises a range of lightweight and versatile pieces that cater specifically to the warm climate of Dubai. Beyond its famed quilted and waxed jackets, Barbour introduces stylish and functional apparel suitable for a lifestyle attuned to both leisure and formality in the vibrant Middle East.
One of the exciting offerings within these stores is MyBarbour, a personalized pin badge collection that allows customers to customize their shopping experience. This initiative adds a unique touch to the brand, encouraging shoppers to express their individuality while celebrating Barbour’s craftsmanship.
This launch is part of a broader strategy by Apparel Group, which announced in September 2024 that Barbour would be introduced across six key markets, including the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar. This move signifies a commitment to establishing Barbour as a leading brand within the Middle Eastern fashion landscape.
Neeraj Teckchandani, CEO of Apparel Group, expressed enthusiasm about this expansion, highlighting it as a vital milestone in the regional growth strategy of Barbour. He emphasized the company’s dedication to enhancing the fashion scene in the region and providing an unparalleled shopping experience for customers who appreciate quality and style.
Neil Parker, Managing Director of Global Distributors at Barbour, shared insights on the significance of entering the Dubai market. He described the Middle East as an exciting frontier for the brand and expressed confidence that Barbour’s fusion of classic British elegance and high-quality craftsmanship would resonate strongly with the Gulf’s diverse consumer base. The new stores are designed to be more than retail spaces; they will serve as a cultural hub that embodies the essence of Barbour’s heritage in a modern context.
