ELLE Residences Dubai Islands: A New Dawn in Luxury Living

Following the impressive success of its first residential endeavor in Miami, the renowned fashion and lifestyle brand ELLE, under the French Lagardère Group, is ready to embark on a new venture in the Middle East. This time, the spotlight is on Dubai Islands, where ELLE is set to launch its premier residential project, promising an exclusive blend of luxury, style, and cultural flair.

The Partnership That Paves the Way

A momentous signing ceremony recently crystallized a strategic collaboration between Satish Sanpal, Chairman of ANAX Holding, and François Coruzzi, CEO of ELLE International Licences at Lagardère Group. This partnership aims to usher in a new era for ELLE in the UAE, marking its first branded residential project in the region. Developed by ANAX Developments, the project benefits from a licensing agreement with Lagardère News, putting the brand’s commitment to quality and style at the forefront.

Architectural Mastery in Harmony with ELLE’s Aesthetic

What sets the ELLE Residences apart is the collaboration with global design experts, The One Atelier. Renowned for crafting luxury residences for marquee names such as Dolce & Gabbana and Fendi Casa, the firm will ensure that the project becomes an architectural and cultural landmark. In conjunction with ARQUINAUT, the international design studio behind the original ELLE Residences concept, residents can expect interiors and architecture that encapsulate both elegance and innovation.

Local Expertise Meets Global Standards

The partnership with ANAX Developments proves to be beneficial for ELLE, as it aligns the brand with a local powerhouse well-versed in the Middle Eastern real estate landscape. Known for its design-forward approach, ANAX has consistently demonstrated local market expertise and a successful history in luxury development. This collaboration not only enhances AUTHENTICITY but also ensures that ELLE’S global standards resonate with the discerning tastes of local buyers.

A Lifestyle Rooted in Sophistication and Connection

Situated in one of Dubai’s most ambitious waterfront developments, ELLE Residences Dubai Islands is designed to reflect the brand’s signature style—a beautiful blend of individuality and cultural sophistication. The project promises residents a lifestyle steeped in contemporary design, well-being, and a profound connection to the vibrant Arabian Gulf surroundings.

Sanpal expressed his excitement about the venture by stating, “Dubai, a city synonymous with innovation, design, and global appeal, is the perfect setting for this bold new venture.” His sentiments echo the overarching goal of creating a living space that encapsulates purposeful, joyful living—the essence that ELLE embodies.

Bridging Cultures: French Elegance Meets Middle Eastern Flair

Constance Benqué, CEO of ELLE International and Lagardère News, elaborated on the significance of this project: “Blending timeless French flair with Dubai’s bold energy, this second project marks a dynamic evolution.” The goal is to present an immersive experience where residents can enjoy a refined lifestyle infused with the joie de vivre synonymous with ELLE—a realization of what modern living should feel like.

Integrated Design: Fashion Meets Functionality

The collaborative design approach of The One Atelier and ARQUINAUT is set to create a living environment that resonates emotionally and culturally with a diverse global audience. Michele Galli, CEO of The One Atelier, highlighted the intent to transform ELLE’s Parisian sensibility through the lens of Dubai’s dynamic lifestyle.

Luxurious Living Spaces

Residents can anticipate well-curated interiors accompanied by elevated wellness offerings and vibrant social and dining spaces. Moreover, the exceptional location ensures prime beachfront access and sweeping views of Dubai’s iconic skyline, adding to the allure of ELLE Residences.

Strategic Marketing and Community Engagement

In conjunction with this impressive residential project, PIXL Global will oversee its marketing strategy and rollout. Specializing in off-plan real estate and branded residential developments across the Middle East, UK, and US markets, PIXL aims to generate significant engagement and interest from potential residents.

Imran Khan, founder and CEO of PIXL Global, remarked on the collaboration’s potential: “It’s a delight to work with two entities that have credibility and design thinking, enhancing value for both channel partners and investors alike.”

Community Spotlight: The "Face of ANAX" Model Hunt

To further engage the community, ANAX recently announced a "Model Hunt" to discover the "Face of ANAX." The selected model will feature prominently in a unique campaign leading up to the official launch of ELLE Residences Dubai Islands, blending lifestyle and branding in an engaging manner.

Looking Ahead

As anticipation builds, further details—including sales timelines and unit configurations—are expected to emerge in the coming months. ELLE Residences Dubai Islands stands poised to redefine luxury living, setting a new standard for elegance and lifestyle in one of the world’s fastest-growing real estate markets.