Allergan Aesthetics Unveils New AA Signature™ Multimodal Treatment Approach at AMWC Dubai 2025
Allergan Aesthetics, a prominent name in the world of medical aesthetics and part of AbbVie, is set to showcase its groundbreaking AA Signature™ multimodal treatment approach at the International Aesthetic Anti-Aging Medicine World Congress (AMWC), held in Dubai from October 1 to 3, 2025. This innovative treatment protocol has already made waves, having been successfully launched in over 25 countries across the globe this year.
The AA Signature™ approach leverages Allergan Aesthetics’ extensive product portfolio and is bolstered by comprehensive educational and business resources aimed at healthcare professionals. It addresses evolving patient desires with a protocol-driven methodology tailored to meet key global patient needs, including lifting, distinct facial definition, and enhanced skin quality. The strategy reflects a significant shift in aesthetic trends toward natural, individualized looks, offering personalized, holistic treatment plans that resonate with unique patient goals.
According to Mark Wilson, Senior Vice President of International Allergan Aesthetics, “The AA Signature™ treatment approach is designed to meet emerging patient needs by providing a holistic method that aligns with each patient’s unique goals. The real-world feedback from healthcare professionals has been overwhelmingly positive, underscoring the approach’s effectiveness in delivering tailored results and fostering long-term patient relationships.”
A highlight of the AMWC event will be the Allergan Medical Institute (AMI) symposium titled “Design your patients’ look with the NEW Signature approach by Allergan Aesthetics and a decade of MD Codes™ excellence,” scheduled for 11 a.m. to 1 p.m. on October 1. Esteemed experts, including Dr. Mauricio de Maio, the creator of the MD Codes™ system, will dissect the paradigm shift in medical aesthetics and illuminate the principles behind the AA Signature™ approach. The symposium will feature a live injection demonstration focusing on the Lift Up protocol, emphasizing how this multimodal method enhances lift, structure, and skin firmness—areas of growing patient interest.
In addition to aesthetic lifting, Allergan Aesthetics is also focusing on a comprehensive understanding of skin quality. A dedicated Global Medical Affairs symposium titled “Mastering Skin Quality – Integrating Aesthetic Modalities for Holistic Skin Quality Improvement” will take place the same day from 2 p.m. to 4 p.m. During this session, distinguished leaders such as Dr. Rami Abadi, Dr. Sylwia Godlewska, Dr. Maurizio Cavallini, and Dr. Mansi Mukherjee will delve into patient needs concerning skin quality. They will discuss how a multimodal approach—utilizing hyaluronic acid, biostimulators, and hybrid injectables—can amplify treatment results and elevate patient satisfaction, addressing the demand of 94% of surveyed individuals who wish to improve their facial skin quality.
To engage further with attendees, Allergan Aesthetics will host “Meet The Experts” sessions at booth B100 over the three-day conference. These sessions offer deep dives into key themes such as predictable and preferred treatment outcomes, enhancing long-term value with the AA Signature™ approach, and specialized discussions on protocols like SKIN360 and LIFT UP. Experts including Dr. Mansi Mukherjee, Prof Yehia El Garem, Dr. Akiko Imaizumi, Dr. Raafat Lakis, and Dr. Wei-Ting Chang will participate in these enlightening conversations.
Moreover, the conference will present fresh clinical data emphasizing personalized aesthetic treatments and skin quality enhancement, with seven e-posters authored by leading researchers. Topics covered range from aesthetic concerns specific to Middle Eastern women to studies on the safety and effectiveness of Allergan’s signature injectables, such as Juvéderm® VYCROSS™ and HArmonyCa™ Lidocaine Injectable Gel.
Allergan Aesthetics continues to demonstrate its commitment to advancing medical aesthetics by combining innovative treatment approaches with extensive professional education and cutting-edge clinical data. At AMWC Dubai 2025, it promises to offer transformative insights and practical strategies for clinicians aiming to elevate their practice while meeting the sophisticated and diverse needs of patients worldwide.
