The AI Revolution in Dubai’s Property Market
Dubai’s property market, renowned for its breathtaking architecture and luxury, is currently experiencing a drastic transformation. This shift is not marked by the emergence of new skyscrapers or expansive waterfront estates but, rather, through the quiet but powerful influence of Artificial Intelligence (AI).
With innovations such as chatbots functioning as relentless virtual agents and advanced platforms that predict rental yields and capital growth, AI is redefining the landscape of real estate transactions across the emirate. This technological wave is not just a trend; it signifies a generational shift, inviting a younger, tech-savvy demographic into the vibrant real estate scene.
Demographic Changes in Property Buying
Recent data published by fäm Properties offers striking insights into this ongoing change. The average age of property buyers in Dubai has significantly decreased over the last eight years. For instance, the age of buyers in the off-plan sector has fallen from 54 in 2017 to just 44 in 2025. Similarly, the ready or re-sale market has seen a drop from 53 to 42. These figures represent more than just numbers; they indicate a substantial demographic shift in the property market.
A particularly noteworthy trend is the dominance of the 36-45 age group, which now represents 40% of off-plan sales and 44% of ready and re-sale transactions in 2025. What stands out even more is the surge of younger buyers aged 21-25, who have increased their purchasing activity by an impressive 38.6% in off-plan properties and 33.3% in the ready or re-sale category compared to the previous year. The 26-30 age group is also making significant strides, with a 31.9% increase in their purchases of ready market properties.
The Role of AI in Empowering Buyers
At the heart of this shift lies AI-driven technology, exemplified by platforms like DXBinteract. These tools enable real-time tracking of buyer preferences, market trends, and deliver valuable data insights. This transformation empowers all stakeholders in the property market—investors, buyers, and agents—by enabling them to make informed decisions quickly.
For the younger generation, who are often digitally fluent, this abundance of access to information represents a significant shift from the market dynamics of the past. Firas Al Msaddi, CEO of fäm Properties, emphasizes that historically, the market relied heavily on older investors who made decisions based on intuition and experiences. However, the infiltration of AI into the equation is levelling the playing field, providing education and accessibility to younger buyers. While human intuition remains crucial for navigating complex transactions, the expanding role of AI suggests a future where technology and data become indispensable assets.
The Generational Impact on Sales
Data further reinforces this ongoing trend. In 2025, the 41-45 age range leads off-plan sales with 21% of transactions, closely followed by the 36-40 age group at 19%. This same pattern is evident in the ready or re-sale market, with individuals aged 36-40 accounting for 23% of deals, while the 41-45 demographics capture 21%. Notably, it’s the younger buyers who have exhibited the most striking year-on-year increases, signaling that millennials and Gen Z investors are increasingly shaping the market landscape.
Insights from the Game Changers 2.0 Summit
This demographic and technological evolution took center stage at the Game Changers 2.0 real estate summit held in Dubai’s Coca-Cola Arena. The event featured tech visionary Mo Gawdat, former chief business officer at Google [X], who delivered an enlightening keynote address alongside industry leaders like Al Msaddi and Dr. Mahmood AlBurai from the Dubai Land Department. Their discussions underscored the fact that big data and digital innovation are not merely instruments in property investment but are, in fact, transformative catalysts ushering in a new era.
The Future of Dubai’s Property Market
Experts in the real estate sector argue that while Dubai’s property market has historically thrived on bold decisions, AI is emerging as its most transformative force. By equipping younger buyers with unparalleled access to information and predictive analytics, AI dismantles traditional barriers and rewrites engagement rules. As the city continuously evolves, this intermixture of technology and ambition ensures that Dubai’s property market remains a global beacon of progress and innovation.
This is a time of great opportunity for those willing to engage with the shifting paradigms of real estate, as the integration of AI becomes not just a trend but a permanent fixture in the narrative of property buying in Dubai.
