Dubai Basketball to Join EuroLeague: A Historic Milestone
Dubai Basketball is set to embark on an ambitious journey by joining the prestigious EuroLeague on a five-year contract starting September 2025, just a year after its establishment. This rapid progression reflects the team’s strategic vision and the excitement surrounding the sport in the emirate, marking a significant expansion within one of the most competitive basketball leagues globally.
Expansion of the EuroLeague
In late May, the EuroLeague announced its expansion from 18 to 20 teams, paving the way for Dubai Basketball to secure one of the coveted spots. This decision demonstrates the league’s commitment to broadening its reach and enhancing the competitive landscape. As one of the two new entrants for the 2025/26 season, Dubai Basketball joins an elite group of clubs, elevating the emirate’s basketball profile on the international stage.
Stellar Debut in ABA League
In its inaugural season in the ABA League, Dubai Basketball showcased its potential by reaching the playoff semi-finals, narrowly losing to Partizan. This impressive performance illustrated the team’s capability to compete at high levels, even as a newcomer. The success on the court has sparked significant interest and enthusiasm for basketball in Dubai, indicating a bright future for the sport in the region.
Home Base at Coca-Cola Arena
Dubai Basketball established Coca-Cola Arena as its home ground, significantly contributing to its fan engagement. The team has successfully attracted crowds exceeding 5,000, highlighting the local support for basketball. Such attendance figures lay the groundwork for what promises to be an expanding fan base as the team prepares for its upcoming challenges in the EuroLeague.
Leadership Support and Vision
Abdulla Saeed Juma Al Naboodah, the chairman and founder of Dubai Basketball, expressed his gratitude for the unwavering support from Dubai’s leadership and the Dubai Sports Council. His acknowledgment of their vision and commitment underscores the vital role that local leadership plays in fostering sports initiatives. The team’s rapid rise can be attributed in part to this pivotal support, which fuels the ambition to compete at elevated levels.
Coaching and Development
Under the direction of head coach Jurica Golemac, Dubai Basketball is poised to take a significant leap in competitiveness. Golemac’s experience and strategic insight will be crucial as the team navigates the intense environment of EuroLeague play, facing established clubs such as Real Madrid, FC Barcelona, Fenerbahce, Panathinaikos, and Olympiacos.
Deepening Ties with EuroLeague
The UAE’s relationship with EuroLeague deepened earlier this year, when the finals were staged at the Etihad Arena in Abu Dhabi. The successful hosting of such a major event paved the way for local teams like Dubai Basketball to gain entry into the league, enhancing the emirate’s reputation as a burgeoning hub for international sports.
Community Engagement and Support
In their debut season, Dubai Basketball drew nearly 80,000 fans to Coca-Cola Arena, establishing a passionate supporter base. With the arena’s basketball configuration allowing for a capacity of 15,000, there is ample room for growth in attendance as they transition to higher-stakes competition.
Season Ticket Information
Fans eager to support Dubai Basketball can register for the 2025/26 season through the Coca-Cola Arena website, where full season passes will be made available in July. This proactive approach to fan engagement is essential as the team prepares for a thrilling journey ahead.
The Road Ahead
As Dubai Basketball prepares to compete in EuroLeague, the organization’s leadership emphasizes that this is not just an instantaneous success but a culmination of years of hard work. Co-Chief Executive Officer Dejan Kamenjasevic highlighted the commitment and effort put in by coaches, players, and staff, signaling that they are building something both remarkable and historic for the emirate and its basketball community. With this monumental step, Dubai Basketball aims to captivate fans and inspire future generations in the region, promising an exciting chapter in the UAE’s sports narrative.
