Exciting New Retail Experiences at DSS 2025

A thrilling addition to the Dubai Summer Surprises (DSS) this year is the introduction of a vibrant retail experience featuring three themed shopping seasons. This initiative is designed to keep the city buzzing with excitement throughout the summer, promising visitors an unforgettable shopping spree accompanied by spectacular concerts, diverse live entertainment, and world-class gastronomy.

Kicking Off with Summer Holiday Offers

The excitement ramps up with the Summer Holiday Offers running from 27th June to 17th July. This inaugural wave features a variety of flash sales and mega raffles across more than 800 brands citywide. Shoppers can enjoy generous discounts of up to 75%, alongside enticing family-focused offers available at over 3,000 outlets. Popular shopping destinations such as Mercato Mall, Majid Al Futtaim malls, Dubai Festival City Mall, and Dubai Outlet Mall will host spend-and-win activities, loyalty rewards from Tickit and AURA, and the signature Lucky Receipt promotion from DFRE.

What’s Happening Over the Opening Weekend

As DSS kicks off, the opening weekend is packed with a plethora of events and experiences that cater to all tastes:

Free Concerts and Family Fun

Opening Weekend Concerts (27th & 28th June): Festival Square at Dubai Festival City Mall will come alive with performances from America’s Got Talent quarter-finalists, the dance crew Sabrina, and Arab pop artist Reina Khoury on the 27th. The festivities continue on the 28th with Abri & the Band and singer-songwriter Noel Kharman. If you’re near City Centre Mirdif, catch Jadal, a Jordanian indie rock band, and the talented Al Shami on the same day.

Modesh & Dana Appearances (28th & 29th June): Families can meet the beloved Dubai mascots Modesh and Dana for surprise giveaways and photo opportunities at Ibn Battuta Mall and The Outlet Mall.

Live Music & Performances

The music scene isn’t to be missed:

• Jazziyat Feat. Banah Live (27th June, Dubai Opera): Experience the electrifying performance from regional pop sensation Jazziyat and Lebanese vocalist Banah. Tickets start from AED 132.

• Miami Band & Mutref Al Mutref (28th June, Coca-Cola Arena): Enjoy a Khaleeji-pop double-feature with Kuwaiti star Mutref Al Mutref and Dubai’s Miami Band, with tickets starting from AED 150.

• A Tribute To Adele (27th & 28th June, Theatre by QE2): Helen Ward-Jackson’s acclaimed tribute to Adele promises stunning vocals and compelling stagecraft. Tickets begin at AED 120.

• We Call It Ballet (28th June, Zabeel Theatre): Delight in a modern dance spectacle blending contemporary choreography with immersive set design, with tickets available from AED 139.

• Adonis Live (3rd July, Dubai Opera): Witness a one-night-only performance by Lebanese indie pioneers Adonis, with tickets starting from AED 175.

Comedy Nights

Prepare for laughter with:

• Atul Khatri Live (27th June, Dubai College): The veteran Indian comedian kicks off the weekend with witty humor; tickets from AED 119.

• Jeeveshu Ahluwalia (29th June, Jumeirah Zabeel Saray): Experience Punjabi comedy star Jeeveshu’s fast-paced wit; tickets from AED 130.

• Pinoy Comedy Mixtape (29th June, Dubai World Trade Centre): An all-star showcase featuring top Filipino comedians guarantees a night full of laughter, with tickets at AED 125.

Sports & Retail Experiences

Stay active and engaged this summer:

• Dubai Hills Mall Indoor Run Powered By Skechers (28th June): Choose from a range of indoor run routes for all ages—1 km, 2.5 km, 5 km, or 10 km—starting from AED 50.

• Interiors Warehouse Sale (28th June to 5th July, Dubai World Trade Centre): A limited-time sale offering premium furniture and décor items from renowned brands.

Extended Promotions Throughout DSS 2025

Beyond the exhilarating opening weekend, DSS offers a comprehensive slate of ongoing promotions, providing unmatched shopping experiences:

• Slide Into Summer Surprises (27th June – 31st August, Mercato Mall and Town Centre Jumeirah): Spend AED 200 for a chance to win AED 10,000 in weekly draws and a Jetour T1 SUV as the grand prize.

• Dubai Gold & Jewellery Group Raffles (27th June – 30th August): Shoppers can enjoy discounts on diamond and pearl pieces and a chance to win weekly prizes of 12-gram gold bars.

• DSMG DSS Campaign (27th June – 31st August): Spend AED 200 for a digital raffle coupon to win a new Nissan Magnite car.

• Lucky Receipt (27th June – 17th July): Shoppers spending AED 300 at participating retailers can win daily prizes, including premium electronics and luxury items.

• Win With Tickit Rewards App (27th June – 31st August): Earn points for a chance to win one of five prizes of AED 10,000.

Interactive Experiences and Culinary Delights

Not to be overlooked, immersive experiences include:

• Jurassic Café by VOX Cinemas (Until 23rd July): A dinosaur-themed culinary journey at Mall of the Emirates.

• The Messi Experience (Until 31st August): Football enthusiasts can dive into Lionel Messi’s world at Dubai Festival City Mall, featuring interactive games and exclusive merchandise.

DSS 2025 promises an exhilarating summer of sales and experiences, presenting some of the best bargains across over 800 top brands at more than 3,500 stores, offering discounts of up to 75%. With such a dynamic lineup, the summer in Dubai is bound to be unforgettable!