The ELLE Brand Launches in the Middle East with a Residential Project in Dubai in Collaboration with ANAX Developments

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ELLE Residences Dubai Islands: A Fusion of Luxury and Lifestyle

A New Chapter for ELLE in Dubai

“We’re thrilled to bring ELLE’s iconic lifestyle to Dubai through our partnership for ELLE Residences on Dubai Islands,” said Satish Sanpal, Chairman of ANAX Developments. This venture marks a significant milestone for the renowned lifestyle brand, positioning itself within a city celebrated for innovation, design, and global allure. The project reflects not just a living space but a comprehensive expression of purposeful, joyful living, deeply resonating with the essence of ELLE.

A Collaborative Vision

The endeavor will see the collaboration of two esteemed design entities, The One Atelier and ARQUINAUT. The One Atelier is renowned for translating luxury brands into tangible, built environments. Alongside ARQUINAUT, ELLE’s official architectural partner, they aim to weave a narrative that balances ELLE’s global aesthetic with the local inspirations of Dubai. Michele Galli, CEO of The One Atelier, articulated the vision: “With ELLE Residences Dubai Islands, we are crafting a concept that channels ELLE’s Parisian sensibility through the lens of Dubai’s dynamic lifestyle.” This approach is set to create a project that resonates emotionally and culturally with residents and visitors alike.

Lifestyle Offerings and Amenities

Potential residents of ELLE Residences will enjoy a plethora of expertly curated interiors that fuse elegance with comfort. The innovative design integrates wellness offerings, vibrant social spaces, and exquisite dining venues, creating a holistic lifestyle experience. With prime beachfront access and views of Dubai’s iconic skyline, the residences will be nestled on the exclusive Dubai Islands, ensuring not only privacy but accessibility to cultural and retail hubs.

Strategic Marketing and Global Reach

Driving the marketing strategy for this landmark collaboration will be PIXL Global, a full-service agency dedicated to branded residential developments. Imran Khan, the Founder & CEO of PIXL Global, emphasizes the strategic importance of this collaboration, stating, “ELLE Residences Dubai Islands by ANAX is a partnership that enhances value for channel partners and investors. It’s inspiring to work alongside entities with strong credibility and integrity." This approach ensures that the project will attract both local and international attention, drawing in a diverse clientele.

ELLE’s Evolving Lifestyle Portfolio

ELLE Residences Dubai Islands represents the latest evolution in ELLE’s expanding lifestyle portfolio. The brand’s commitment to enhancing its presence in various sectors, particularly in real estate, signifies a notable shift in how luxury living is defined. Further details regarding sales timelines and unit configurations are anticipated in the coming months, promising a thrilling continuation of the project’s narrative.

About Lagardère Group and ELLE

Founded in 1992, the Lagardère Group is an influential global entity managing the ELLE brand, encompassing publications and licensing initiatives across over 40 countries. With more than 33,500 employees and generating substantial revenues, Lagardère is a powerhouse in various domains, including publishing, retail, and news. ELLE stands as the world’s number one female media brand, boasting 50 editions and a vast reach of over 250 million individuals globally. This extensive presence positions ELLE to maintain a strong foothold in lifestyle branding and continues to enrich its varied extensions, including hospitality through ELLE Café, ELLE Salon, and ELLE Spa.

About ANAX Developments

ANAX Developments is a forward-thinking real estate firm rooted in Dubai, dedicated to transforming urban living through innovative, sustainable designs. Part of ANAX Holding, the company aims to create modern spaces that transcend conventional expectations. Their commitment to community and quality reflects a vision to build enduring legacies that seamlessly blend luxury and convenience.

About The One Atelier

The One Atelier stands at the forefront of branded interior design and architecture within the luxury sector. Specializing in comprehensive project development, the firm leverages deep insights into the preferences of luxury buyers, collaborating with iconic brands to create remarkable, design-driven properties that resonate on multiple levels.

About ARQUINAUT

Founded in 2012 by Gregory Martínez de Riquelme, ARQUINAUT specializes in branded real estate design. The studio focuses on transforming brand identities into captivating architectural experiences, with a portfolio that spans five continents. Their ability to co-invest in projects aligns creative vision with financial commitment, ensuring that each development not only meets artistic aspirations but also operational realities.

ELLE Residences Dubai Islands is poised to become a defining landmark in luxury living, capturing the hearts and imaginations of an international audience, while elegantly bridging the worlds of fashion and real estate.

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