ELLE Ventures into Dubai with a New Residential Project
The celebrated fashion and lifestyle brand ELLE, which belongs to the French Lagardère Group, is gearing up to make an exciting entrance into the Middle East. Following the success of its first residential tower in Miami, the brand is set to launch an exclusive residential project on the breathtaking Dubai Islands. This venture marks a significant milestone as ELLE stakes its claim in the UAE’s luxury real estate market.
At an official signing ceremony, a strategic partnership was formalized between Satish Sanpal, Chairman of ANAX Holding, and François Coruzzi, CEO of ELLE International Licenses. This collaboration paves the way for ELLE’s inaugural branded residential project in the UAE, highlighting the brand’s ambition to extend its legacy beyond fashion into the world of luxury living.
The venture, dubbed ELLE Residences Dubai Islands, is being developed by ANAX Developments under a licensing agreement with Lagardère News, an arm of the Lagardère Group. This project aspires to be more than just a residential complex; it aims to become a new architectural and cultural landmark, bringing a unique blend of style and substance to Dubai’s skyline.
“We’re thrilled to bring ELLE’s iconic lifestyle to Dubai through our partnership for ELLE Residences on Dubai Islands. This city, synonymous with innovation, design, and global appeal, is the perfect setting for this bold new venture. This project will be a defining expression of purposeful, joyful living that reflects the essence of ELLE.”
— Satish Sanpal, Chairman of ANAX Developments
The partnership with ANAX Developments represents a thoughtful synergy for ELLE, aligning with a UAE-based partner that is not only highly regarded but also deeply familiar with the local real estate landscape. Renowned for its agility and design-forward approach, ANAX possesses a proven track record in luxury development. This collaboration ensures that ELLE’s debut residence in the Middle East is backed by a partner who understands the cultural nuances and high expectations of discerning buyers.
Situated in a prominent waterfront development, ELLE Residences Dubai Islands will embody the brand’s signature fusion of style and individuality. The project promises a lifestyle centered on contemporary design, well-being, and strong connections to Dubai’s vibrant surroundings along the Persian Gulf. Residents will have the opportunity to immerse themselves in an environment that balances luxury, comfort, and cultural sophistication.
“With this project, we’re proud to bring ELLE’s style to Middle Eastern living for the first time in dynamic Dubai, a growing premier market for branded residences. This marks a dynamic evolution—an immersive concept for residents to call home, infused with joie de vivre.”
— Constance Benqué, CEO of ELLE International and Lagardère News
Leading the design execution are The One Atelier, a global leader in translating luxury brands into built environments, alongside ARQUINAUT, ELLE’s official architectural partner. Their collaborative design approach will seamlessly merge ELLE’s global aesthetic with local influences, crafting a distinctive residential narrative that appeals to a diverse audience.
“With ELLE Residences Dubai Islands, we are working closely with the brand to channel Parisian sensibility through the lens of Dubai’s vibrant lifestyle. This project is an exceptional opportunity that resonates emotionally and culturally with a global audience.”
— Michele Galli, CEO of The One Atelier
Residents can look forward to expertly curated interiors, enhanced wellness offerings, and vibrant social and dining spaces—all designed with seamless functionality and style in mind. Located on the coveted Dubai Islands, the project promises prime beachfront access, close proximity to cultural and retail hotspots, and stunning views of Dubai’s iconic skyline.
Driving the global marketing strategy for this landmark collaboration will be PIXL Global, a full-service marketing agency focused on off-plan real estate and branded residential developments across various markets. Imran Khan, Founder & CEO of PIXL Global, expressed enthusiasm about the collaboration, emphasizing the credibility and design thinking of both entities involved.
As part of the celebratory event, ANAX also announced a “Model Hunt” to find the “Face of ANAX,” who will feature in a unique campaign leading up to the official launch of ELLE Residences Dubai Islands. The excitement surrounding this endeavor reflects the brand’s commitment to integrating lifestyle with community engagement.
ELLE Residences Dubai Islands stands as a significant evolution of ELLE’s lifestyle portfolio, with further details regarding sales timelines and unit configurations expected to be announced in the coming months. This initiative underscores ELLE’s ambition to define luxurious living in the Middle East while staying true to its rich heritage of style and innovation.
