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In a landmark transaction that highlights Dubai’s luxury real estate market, Dubai Sotheby’s International Realty has facilitated the sale of a residential plot on the illustrious Palm Jumeirah for a staggering Dhs365 million ($100 million). This sale marks a new peak in the island’s history, underlining its status as a highly coveted destination.
Occupying a prime frond tip position, this plot spans an impressive 90,036 square feet. Such locations are increasingly rare, featuring unobstructed views of Bluewaters Island and the iconic Dubai Marina skyline. With much of Palm Jumeirah already developed, the scarcity of prime land is propelling demand from both developers and ultra-high-net-worth individuals (UHNWIs) eager for a piece of this exclusive enclave.
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George Azar, Chairman and CEO of Dubai Sotheby’s International Realty, remarked that the sale emphasizes Palm Jumeirah’s position as a premier destination for global wealth. “The sale of this rare frond tip plot highlights the enduring prestige of Palm Jumeirah,” he stated, adding that as supply tightens, both land and ultra-prime residence prices are expected to rise further.

The buyer, known as 25 Degrees, is recognized as a boutique developer celebrated for creating architecturally distinctive luxury homes across Dubai’s elite neighborhoods. Plans for the site include a custom-designed residence that caters to the emirate’s thriving market for bespoke ultra-luxury homes.
In an environment marked by soaring prices and strong investor confidence, Leigh Borg, Executive Partner at Dubai Sotheby’s, noted, “This site offers a rare opportunity to deliver a landmark property.” He emphasized the importance of originality and visionary design in today’s competitive luxury market.
This record transaction follows a series of high-profile sales in Dubai’s luxury sector. In December 2024, Dubai Sotheby’s facilitated the sale of a five-bedroom Signature Villa at Six Senses Palm Jumeirah for Dhs130 million ($35.4 million), ranking among the world’s top ten most expensive branded residences sold that year.
Recent data from Dubai Sotheby’s indicates an 18.92% increase in land prices on Palm Jumeirah between January and May 2025, despite a reported 14% decline in transaction volume. This surge in land value reflects a growing interest from developers and international buyers drawn to secure investments and waterfront living.
According to the Dubai Land Department, over 7,700 plots were transacted within the first 100 days of 2025, reinforcing strong investor confidence and sustained momentum within Dubai’s luxury real estate market, particularly in exclusive, limited-supply areas like Palm Jumeirah.
Dubai Sotheby’s International Realty continues to be a leading force in the ultra-prime property sector throughout the region, facilitating marquee transactions that reinforce Dubai’s standing as a global hub for elite real estate investment.