BOHO GROUP: The Journey of Two Cousins Behind Dubai’s Rapidly Expanding Women-Led Conglomerate in Just 10 Months

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BOHO GROUP: A New Chapter in Dubai’s Business Landscape

A Visionary Beginning

In the vibrant heart of Dubai, a remarkable story of ambition and entrepreneurship unfolds with the inception of BOHO GROUP, co-founded by visionary cousins Sucheta Sharma and Urvashi Lakhanpal. Backed by the Private Office of His Highness Sheikh Hamdan Bin Ahmed Al Maktoum, their journey began in September 2024, fueled by a dream to leave a meaningful imprint on the city’s dynamic market. Since then, BOHO GROUP has blossomed into a powerhouse, comprising four thriving ventures, two Guinness World Records, and an extensive plan for future expansion.

The Spark: Meraki Ladies Beauty Lounge

The journey of BOHO GROUP commenced with the launch of Meraki Ladies Beauty Lounge, a luxurious self-care sanctuary nestled in the ambience-rich community of Karama. This venture focused on offering quality services, a lavish environment, and empowering women. Meraki rapidly became a beloved destination for Dubai’s diverse female clientele, setting the stage for the sisters’ ambitious entrepreneurial journey.

Breaking Stereotypes at Boho Cafe

The next extension of their dream was Boho Cafe, situated in the prestigious DIFC district. This cafe isn’t just a place to grab coffee; it is a lifestyle hub known for its eclectic decor and free-spirited vibe. Boho Cafe made international headlines by serving the world’s most expensive Karak tea, embellished with 23k edible gold and priced at AED 5,000. Yet, in a unique twist, they also offer the most affordable Karak tea in the same setting at just AED 1.5, embodying the sisters’ mission to serve everyone—from the affluent to the budget-conscious—all under one roof.

Elevating Dining Experiences with Jimmydixs

Their third venture, Jimmydixs Restaurant and Lounge, located within the Barcelo Hotel in Al Jaddaf, set a new standard in Dubai’s nightlife and dining scene. With a menu blending international culinary excellence and a vibrant atmosphere, Jimmydixs broke records by serving the world’s costliest mocktail at AED 11,549. Despite the extravagance, the venue remains approachable with competitive pricing on drinks, alongside an entertainment lineup that includes live music, karaoke, and comedy nights. It’s not just about food; it’s about creating memorable experiences.

Annas & Bhaijan Idli Restaurant: A Culinary Crossroad

On June 16, 2025, BOHO GROUP further diversified its offerings with the launch of Annas & Bhaijan Idli Restaurant, located in DIP 2. This venue brings authentic South Indian, Pakistani, and Chinese cuisines together in a celebration of cross-cultural flavors. Noteworthy is the flexible monthly tiffin service, designed for working professionals and families, catering to diverse tastes while ensuring food safety and quality.

Mission-Driven Growth

Sucheta Sharma articulates the sisters’ growth philosophy succinctly: "Dubai is the land of opportunities, and we are here to explore and expand in the best possible way." With four ventures already under their belt in just ten months, the sisters have their sights set on ambitious expansions for 2026:

  • Meraki Ladies Beauty Lounge plans to unveil two new branches across Dubai.
  • Boho Cafe aims to add three more outlets to enhance its lifestyle footprint.
  • A FOOD BANK in Jebel Ali is slated for December 2025, focusing on community-driven food distribution, ensuring that affordable meals are within reach for everyone.

Expanding into Healthcare and Retail

In a significant shift, BOHO GROUP is branching into healthcare with the upcoming Aaryan Clinic and Pharmacy, which promises a broad spectrum of services including General Medicine and Gynecology, emphasizing compassionate care.

Moreover, the sisters are set to launch Urvashi Mini Mart in February 2026, a retail venture aimed at providing university students and local residents with affordable FMCG products.

A Legacy Beyond Business

The uniqueness of BOHO GROUP lies not only in its rapid growth but also in the legacy-driven mindset behind each endeavor. In a competitive marketplace like Dubai, the group’s commitment to storytelling and quality service has garnered it a distinct identity. The sisters embody the essence of modern entrepreneurship, weaving purpose and culture into their brand narratives.

Sucheta describes her vision as deeply inspired by the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, underscoring her aspiration for BOHO GROUP to contribute to Dubai’s narrative of innovation and growth. She aims to inspire young women to chase their dreams through hard work and determination.

A Journey Already in Motion

The journey of BOHO GROUP is just beginning. From luxury beauty lounges and record-breaking cafes to community-focused dining and health clinics, Sucheta Sharma and Urvashi Lakhanpal are not merely establishing businesses; they are building a legacy that resonates with the multicultural fabric of Dubai and inspires a generation of entrepreneurs.

For inquiries, collaborations, or franchise opportunities, you can reach out via:
Email: sucheta.sharma@boho.ae
Phone: +971 52 855 7732
Instagram: @bohocafedifc

(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI is not responsible for the content of the same.)

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