Elle’s Dream Debut in Dubai: A Landmark Residential Project
Following the remarkable success of its first residential tower in Miami, Elle, the celebrated fashion and lifestyle brand owned by the French Lagardère Group, is preparing to make its exciting foray into the Middle East. The brand’s latest venture is an exclusive residential project located on the picturesque Dubai Islands, with a staggering valuation of AED 450 million (approximately $122.5 million). This ambitious project is poised to redefine luxury living in one of the world’s most vibrant cities.
Collaborative Development
The development is being brought to life by Anax Developments, an innovative real estate firm, through a licensing agreement with Lagardère News, a subsidiary of the Lagardère Group. The signing ceremony, a formalization of this strategic partnership, was attended by prominent figures, including Satish Sanpal, Chairman of Anax Holding, and François Coruzzi, CEO of Elle International Licenses at Lagardère Group. This alliance represents a significant milestone in Elle’s expansion, marking its first branded residential project in the UAE.
Architectural and Design Excellence
Elle Residences Dubai Islands is set to become an architectural and cultural landmark in the region. The project will be designed by The One Atelier, a global design expert recognized for its luxury residences associated with prestigious brands such as Dolce & Gabbana, Karl Lagerfeld, and Fendi Casa. The collaborative effort will ensure that the design reflects not only luxury but also authenticity, capturing the essence of both the Elle brand and the local culture.
The creative direction will be spearheaded by Arquinaut, the international design studio responsible for the original Elle Residences concept. This studio will oversee both architecture and interiors, ensuring a seamless blend of style that resonates with the unique lifestyle embraced by Dubai’s elite residents.
A Strategic Partnership with Local Insights
The partnership with Anax Developments is a carefully considered synergy for Elle, aligning with a UAE-based partner known for its reputation and expertise in the local real estate market. Anax is characterized as one of Dubai’s most agile, design-forward developers, bringing deep market knowledge and a proven track record in luxury development.
This collaboration provides Elle the confidence needed to deliver its flagship residence in the Middle East, backed by a partner who understands the cultural nuances and high expectations of the region’s discerning buyers. Together, they aim to create a project that not only meets but exceeds global standards of style and sophistication.
A Lifestyle of Elegance and Wellness
Nestled in one of Dubai’s most ambitious waterfront developments, Elle Residences embodies the brand’s signature blend of style, individuality, and cultural sophistication. Future residents will enjoy a lifestyle deeply rooted in contemporary design, well-being, and a strong connection to the vibrant surroundings of the Persian Gulf. The project promises an environment designed to nurture joy and pleasure, driven by Elle’s commitment to a lifestyle that elevates everyday living.
Satish Sanpal encapsulated this vision by stating, “We’re thrilled to bring Elle’s iconic lifestyle to Dubai. This city, synonymous with innovation and design, is the perfect setting for this bold new venture.” He expressed confidence that the project would reflect the essence of purposeful, joyful living, ultimately becoming a defining expression of luxury in the region.
A Fusion of French Flair and Dubai Energy
Constance Benqué, CEO of Elle International and Lagardère News, emphasized the innovative legacy of the brand during the announcement of the project. She remarked, “Blending timeless French flair with Dubai’s bold energy, this second project marks a dynamic evolution.” Benqué indicated that Elle Residences Dubai Islands would be an immersive concept that allows residents to experience an elevated lifestyle.
Her vision spoke to the refined lifestyle enriched with joy that the brand aims to bring to Dubai. The collaboration between The One Atelier and Arquinaut represents a fresh and respectful approach, integrating Elle’s global aesthetic with inspirations from the local culture to craft a distinct residential narrative.
A Unique Emotional Resonance
Michele Galli, CEO of The One Atelier, highlighted the unique opportunity presented by this project. “With Elle Residences Dubai Islands, we are working closely with the brand to craft a concept that channels Elle’s Parisian sensibility through the lens of Dubai’s dynamic lifestyle.” He noted the importance of creating a project that resonates emotionally and culturally with a global audience, amplifying the allure of luxury living in Dubai.
In summary, Elle’s expansion into the Middle East marks a significant stride in its brand journey, showcasing a visionary approach that blends high-end fashion with opulent real estate. As Dubai continues to evolve into a pinnacle of luxury lifestyle, Elle Residences is set to emerge as a shining symbol of sophistication and style, inviting residents to redefine their experience of home in one of the world’s most illustrious cities.
