Eternal Runway: A Groundbreaking Fashion Collaboration Set to Shine in Dubai

Introduction of a New Fashion Era

In a remarkable fusion of art and commerce, Rose Merc Limited is set to launch "Eternal Runway," an exclusive fashion event that promises to elevate the fashion landscape of the Gulf Cooperation Council (GCC) region. Scheduled for July 4, 2025, in Dubai, this collaboration between Emirates Holding Group and Moda Orama Ventures Pvt. Ltd. (MOVe) aims to spotlight both established and emerging Indian designers, presenting their creative prowess to a global audience.

The Essence of Eternal Runway

Eternal Runway is not merely a fashion showcase; it embodies a convergence of innovation, heritage, and artistry. The initiative aims to serve as a platform for Indian design talent, ensuring their works resonate on an international stage. Curated runway experiences will promote inclusivity, creativity, and cultural dialogue, offering a rich tapestry of diverse perspectives from within the fashion industry.

Strategic Collaborations for Success

To ensure the event’s success, the collaboration brings together notable partners:

• Emirates Holding Group will act as the lead host, leveraging its established reputation within luxury fashion circles to curate an unforgettable experience.

• Renowned show director Mr. Shakir Shaikh, acclaimed for his contributions to major fashion weeks both in India and internationally, has been appointed to guide the event’s artistic vision.

• Headlining the runway will be celebrated designer Mr. Ken Ferns, who will unveil a tailored collection specifically designed for the Middle Eastern market.

These collaborations aim to enhance the event’s impact while drawing in influential fashion buyers, media, and industry leaders from around the globe.

Event Details and Anticipated Audience

The inaugural Eternal Runway will be held at the luxurious Marriott Al Jaddaf in Dubai, emphasizing the event’s status as invite-only. With a carefully curated guest list including fashion influencers, media representatives, and industry leaders, the event aims to foster an elegant environment conducive to networking and showcasing talent.

Ambitious Goals and Impact

This high-profile initiative is expected to significantly elevate the international visibility of both Emirates Holding Group and MOVe. Through this venture, Rose Merc Ltd. aims to solidify its presence in the global luxury and fashion ecosystem. As outlined by Hanif Shaikh, Founder & Chairman of Emirates Holding Group, this event marks a commitment to not only celebrate creativity but also elevate cultural narratives within the thriving Gulf region.

Founders’ Insights: Vision and Purpose

Sudhir Padiyar, founder of MOVe, shared his enthusiasm about the collaboration: "We envisioned creating an intellectual property in this vertical across the GCC. Our inaugural fashion show in Dubai feels surreal and serves as an opportunity for Indian talent to gain recognition on a global scale." This sentiment underscores the commitment to opening new avenues for models and designers, enhancing the ecosystem’s vibrancy.

Similarly, Vaishali Parkar Kumar, Executive Director at Rose Merc Ltd, articulated the essence of this strategic entry into the GCC fashion realm, positioning it as a blend of cultural sophistication and innovative storytelling.

Background of the Collaborating Entities

Emirates Holding Group is a leading UAE-based conglomerate that curates luxury experiences across various sectors, including fashion, lifestyle, and real estate. The flagship intellectual property, the Emirates Luxury Show, successfully connects global brands with local elegance and influence.

On the other hand, Moda Orama Ventures Pvt. Ltd. (MOVe) serves as a strategic subsidiary of Rose Merc Limited, dedicated to establishing a prominent global footprint in the fashion and lifestyle sectors. MOVe aims to combine creativity with commerce, setting the stage for transformative fashion experiences.

Final Thoughts

Eternal Runway stands poised to be a pivotal chapter in the evolving narrative of fashion within the Middle Eastern region. Through innovative collaboration, profound cultural engagement, and a focus on emerging talent, this inaugural event is set to redefine the parameters of fashion showcases—celebrating not just design but also the stories woven within them.