In a city where the relentless summer sun sends the majority of its residents scurrying for cooler climes, a bold new venture has shaken up Dubai’s off-season landscape. As June 2025 rolls in, MRJADE Coffee has opened its doors, defying conventional wisdom and quickly establishing itself as a destination for coffee lovers. With foot traffic down to a mere 30-40% of normal levels during the hottest months, the café’s ability to attract customers from day one speaks volumes about its unique value proposition.
While many businesses strategically time their openings for post-summer, typically around January or September, MRJADE Coffee took a different approach. The founders recognized an untapped potential for high-quality coffee even in the face of seasonal challenges. This timely decision showcases the resilience and innovative spirit of the brand, demonstrating that risks can indeed lead to impressive rewards.
The Philosophy of Quality
MRJADE Coffee is not just another café; it’s an embodiment of global coffee culture brought together under one elegant roof. At its core lies an unwavering commitment to excellence — from sourcing ingredients to crafting beverages. This luxury brand prides itself on its artisan-level precision and a meticulously curated menu that spans continents, culminating in an extraordinary coffee experience. Here’s a closer look at its signature offerings:
- Café Crème by MRJADE — A true homage to Northern Italy’s coffee heritage, served to replicate the authentic taste.
- Original American Coffee — A strong, clean brew designed for those who appreciate classic American flavors.
- Grade 6+ Matcha from Kyoto, Japan — Sourced from one of the most prestigious tea-producing regions, this matcha is refined in-house for the ultimate pure taste.
- Spanish Latte — A creamy, subtly sweet delight reminiscent of bustling cafés in Barcelona.
- Traditional Turkish Coffee — Made with respect to its origins and brewed to maintain authentic flavors.
- German Filter Coffee — Delivered with honesty and boldness, akin to what one might find in a traditional German bakery.
This global array of beverages not only satisfies diverse palates but also transcends geographical boundaries, offering customers a taste of different cultures with each cup they enjoy.
The Visionary Behind MRJADE
Leading this innovative venture is Jade Şen, the founder of MRJADE Holding. With over 26 years of entrepreneurial experience, Jade brings a wealth of knowledge and passion for coffee culture, alongside an impressive track record in merging international flavors. His vision for MRJADE Coffee is to create a space where people can embark on a global journey through taste, combining influences from Europe, Asia, and America in every sip.
Reflecting on the café’s initial days, Jade expresses his excitement, stating, “The people come, they taste — and they stay. Because they feel something real is happening here.” This authenticity is critical for building a loyal customer base, especially in a competitive landscape where fleeting trends often overshadow genuine offerings.
A Symbol of Innovation
More than just a coffee shop, MRJADE Coffee stands as a symbol of innovation and a willingness to challenge the norm. Its success in a season typically characterized by decreased foot traffic serves as a testament to the power of quality, creativity, and effective branding. Jade and his team have proven that it’s possible to break away from seasonal business molds and thrive, regardless of the temperature outside.
As MRJADE Coffee continues to make waves in Dubai, it invites both locals and tourists alike to experience its unique blend of international coffee culture. The café has already begun capturing international attention, paving the way for future coffee enthusiasts to discover what this groundbreaking brand has to offer.
Press Contact:
MRJADE Holding – PR & Media Relations
mrjadecoffee@mrjadeholding.com
www.mrjadecoffee.com
Downtown Dubai
High-quality images and further updates can be found in their press releases, showcasing both the café’s aesthetic and the high standards it upholds in every cup.
