Super Duper Studio: A New Creative Haven for Kids in Al Quoz
In the vibrant landscape of Al Quoz, a district known for its retail innovation and creative hubs, the unveiling of Super Duper Studio heralds a pioneering shift in the way children engage with creativity. Nestled within the Goshi Warehouse City, this new concept space is designed to fuse play, self-expression, and purposeful engagement, offering families a unique destination that stands apart from traditional entertainment venues.
The Ultimate Creative Playground
Super Duper Studio boldly positions itself as “The Ultimate Creative Playground for Kids.” In an era where experiential retail is on the rise, the studio caters to the growing demand for family-centric entertainment. The dynamic environment encourages children to explore various avenues of expression, from fashion and performance to a variety of hands-on creative activities. This focus on individual expression aligns perfectly with modern parenting trends that emphasize the importance of nurturing creativity in young minds.
A Visionary Venture by Enterprising Mothers
The inception of Super Duper Studio can be credited to the shared vision of Dubai-based entrepreneurs and mothers Priyal Bhartia and Iram Khan. They identified a significant gap in the market—a lack of venues designed for children to celebrate their individuality through curated experiences. “We wanted to build a place where children feel seen, heard, and celebrated exactly as they are,” says Bhartia, illustrating the ethos behind this innovative concept.
A Multifunctional Space for Exploration
Blending an art studio, style bar, and performance theatre, Super Duper Studio fosters an environment of unstructured creative exploration. Within its walls, children can immerse themselves in a variety of activities. The Design Corner allows budding creators to craft their own merchandise, while the Dress-Up Salon features vibrant braids, nail art, and face painting to spark imaginative play. Adding further dimension, the Super Stage acts as a performance zone, where storytelling, music, and dance converge to foster confidence and creativity.
Adaptable Business Model for All Occasions
The studio’s business model is designed to be highly adaptable, catering to diverse needs within the community. Super Duper Studio offers birthday parties, playdates, school field trips, and seasonal workshops, making it a versatile choice for various celebrations and educational opportunities. With three themed party packages—Super Gear, Dress-Up, and Super Stage—starting from AED 225, parents can customize experiences that fit their children’s interests while enjoying accessible pricing.
Community Engagement and Local Partnerships
Strategically located in Goshi Warehouse City, a part of the burgeoning Al Quoz creative and industrial district, Super Duper Studio aims to integrate deeply into the community. The founders are actively developing partnerships with local creatives and service providers, establishing a network that enhances the studio’s offerings and drives foot traffic. This connection to the local community is an essential aspect of the studio’s identity, ensuring that it thrives as a nexus of creativity and collaboration.
A Versatile Venue for Year-Round Events
The design of Super Duper Studio features air-conditioned warehouse space that is both functional and flexible, making it ideal for hosting themed workshops, events, and activations throughout the year. Upcoming initiatives include an Eid Workshop in collaboration with Clever Carton, which will feature engaging activities like food box decorating and affirmation mirror-making, alongside community-oriented initiatives. Another exciting offering is a sensory playdate aimed at younger children, developed in partnership with House of Pops.
Emphasizing Purposeful Play
Super Duper Studio is part of a larger movement the founders refer to as “purposeful play.” As Khan explains, the focus extends far beyond mere craft activities and photo opportunities; the studio is dedicated to laying a foundation for resilience, empathy, and self-worth through creative expression. This holistic approach to play ensures that children are not just entertained but are given tools for personal and emotional development.
Redefining Kid-Centric Spaces
By successfully merging elements of retail, entertainment, education, and community engagement, Super Duper Studio represents the new frontier of kid-centric experiential spaces in the region. With a commitment to inclusivity and a gender-neutral, message-driven approach, the studio is quickly being recognized as a refreshing alternative to traditional kids’ attractions. Its innovative offerings and thoughtful design make it a trailblazer in fostering a new generation of creative thinkers and doers, setting a standard for the future of children’s entertainment.
