AYS Developers Set a New Standard in Real Estate Training at Grand Hyatt Dubai
Historic Event Draws Record Participation
AYS Developers recently made headlines in Dubai, transforming the landscape of real estate education by hosting the world’s largest real estate training session. With over 2,500 participants, the event took place at the Grand Hyatt Conference & Exhibition Centre on June 2, 2025, and has officially entered the Guinness World Records.
Unprecedented Collaboration for a New Era
The session was a collaborative effort involving key players in the real estate sector: Dr. Nour ElSerougy, known as the Eagle of Real Estate, along with the Innovation Experts Real Estate Institute and Al Safi Bank. This partnership not only illustrates the convergence of expertise in the industry but also emphasizes the significance of training and education in shaping future real estate leaders.
The Focus of the Training Session
The training, which ran from 11:45 am to 12:45 pm, centered on mastering off-plan sales strategies, particularly in the rapidly expanding Dubai Islands area. Participants were equipped with knowledge on navigating high-growth markets, with official Guinness World Records adjudicators ensuring the integrity of the event by monitoring attendees through individual QR codes.
A Dynamic Presentation and Engaging Panel Discussion
The session was led by Dr. Nour ElSerougy and hosted by the charismatic broadcaster and entrepreneur Kris Fade. The atmosphere was electric, blending community spirit with valuable investment insights. The event also featured a panel discussion with significant figures from the Dubai real estate sector, including senior executives from AYS Developers, Al Ruwad Real Estate, and FIDU Properties. These discussions not only revolved around the present state of the industry but also delved into future prospects for real estate in Dubai.
AYS Developers: Redefining Luxury Living
Known for its innovative approach, AYS Developers has rapidly gained a reputation for creating premium lifestyle developments that prioritize smart living, sustainable design, and long-term value. Their commitment to using top-notch European brands and integrating smart home technology sets them apart, ensuring a high-quality living experience for their clients that extends beyond property handovers.
Future Projects in Dubai Islands: A Vision in Action
AYS Developers is also set to play a pivotal role in upcoming projects in the Dubai Islands, which aim to align with Dubai’s 2040 Urban Master Plan. This plan focuses on sustainable urban expansion and quality enhancements in the region. With initiatives that include over 80 hotels and world-class wellness hubs, AYS Developers is at the forefront of driving these developments forward.
Partnering with Al Safi Bank for Ethical Financial Solutions
The event was supported by Al Safi Bank, a leading Islamic bank established within the Astana International Financial Centre. The bank specializes in Sharia-compliant financial services, helping facilitate cross-border transactions and providing ethical banking solutions tailored for a global clientele. This partnership signifies a commitment to sustainable financial practices in the real estate sector.
Words from the Visionaries
Yulia Loshchukhina, CEO of AYS Developers, expressed the significance of this achievement: “We don’t just build homes; we build legacies. Breaking a world record symbolizes how we think—bold, forward-looking, and grounded in real impact.”
Sonia Waters, Head of Sales at AYS Developers, emphasized the importance of collaboration: “This achievement is a testament to what happens when vision meets action. At AYS, we’re not just selling properties; we’re shaping the future of real estate in Dubai.”
Dr. Nour ElSerougy also highlighted the educational aspects of the event: “Hosting this session was about more than setting a record; it was about creating a legacy of education. This moment will mark a turning point for the industry in the region.”
Mohammed Mousa, CEO of the Innovation Experts Real Estate Institute, echoed this sentiment, stating, “Breaking the record was about igniting a global movement in real estate education. This achievement shows what we can accomplish when passion and purpose unite.”
