Valu Launches Egypt’s First Instant Cashback Loyalty Program, Revolutionizing Everyday Spending Rewards

Cairo: Valu, a prominent financial technology leader in the Middle East and North Africa (MENA), has unveiled its innovative loyalty program, marking the first instant cashback initiative for payments in Egypt. This program introduces a transformative approach to customer rewards, providing cashback immediately upon transaction completion, thereby eliminating the traditional reliance on point accumulation or delayed settlement periods.

Instant Cashback for Everyday Transactions

The newly launched loyalty program is designed to reward customers for their daily spending and ongoing engagement within Valu’s ecosystem. Users can earn cashback on every eligible financed transaction and redeem it effortlessly in cash by topping up their Valu prepaid card. Unlike conventional loyalty schemes that necessitate the accumulation of points over time, Valu’s program offers immediate rewards with each transaction. Customers will receive instant notifications regarding cashback following any transaction made using their Valu limit, enabling them to monitor and utilize their rewards in real-time.

Comprehensive Rewards Across Valu Services

This loyalty program will be accessible across a range of Valu products and services, including merchant business, prepaid card limit top-ups, Sha2labaz, and Shop’IT in-app purchases. This integration aims to create a cohesive rewards experience throughout the expanding Valu ecosystem. Customers engaging in interest-bearing transactions will receive a percentage of instant cashback based on their financed amount.

Promotional transactions, such as zero-interest financing plans, Spark’IT, and various cashback and discount campaigns, will also qualify for loyalty rewards, allowing customers to earn additional cashback. The cashback accrued through this program will remain valid for one year from the transaction date, offering customers flexibility and convenience in utilizing their rewards.

Commitment to Customer Engagement

Omar Abdelhady, Chief Growth & Product Officer at Valu, emphasized the company’s dedication to enhancing financial experiences. He stated that the launch of Egypt’s first instant cashback loyalty program reflects Valu’s commitment to providing simple, transparent rewards that deliver immediate value. Customers can benefit from every eligible transaction without the need to wait, collect points, or navigate complex redemption processes. This initiative is part of Valu’s broader strategy to foster a more engaging financial ecosystem and reward customers seamlessly across its platform.

About Valu

Valu, legally recognized as U Consumer Finance S.A.E. (EGX: VALU.CA), stands as the leading financial technology provider in the region, offering a wide array of convenient financial solutions for both consumers and businesses. It is notable for being the first fintech company in Egypt to be listed on the Egyptian Exchange (EGX), with Amazon holding a direct stake in the firm, showcasing Valu’s dynamic growth trajectory and business model.

Valu has pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region, providing customizable financing plans for up to 60 months across over 9,000 stores and online platforms. The offerings span various categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion. Additionally, Valu provides investment products, an instant cash redemption program, and high-end financing options for luxury purchases up to EGP 60 million.

The company also extends business-to-business solutions through Valu Business and has introduced a prepaid card and co-branded credit card in collaboration with Visa, enhancing its payment options to meet diverse customer needs. As an award-winning fintech entity in the MENA region, Valu adopts a progressive business approach, supported by an agile team focused on developing innovative financial solutions.

Recently, Valu expanded its services to Jordan in May 2026 under a Specialized Finance license, following final approval from the Central Bank of Jordan (CBJ), thereby offering consumers in the region convenient financing solutions.

For more information, visit Valu’s official website.

For further inquiries, please contact:

• The Valu Public Relations Team at News-release@valu.com.eg
• May El Gammal, Group Chief Marketing & Communications Officer at melgammal@valu.com.eg
• Omar Salama, Head of Communications at osalama@valu.com.eg

Note on Forward-Looking Statements: Valu may make forward-looking statements regarding management’s expectations, strategic objectives, growth opportunities, and business prospects. These statements are not historical facts but represent Valu’s beliefs about future events, which are inherently uncertain and beyond management’s control. Readers are cautioned not to place undue reliance on these statements, which are valid only as of the date they are made.

Source: www.zawya.com

Read all the latest developments and breaking updates in the Latest News section.

Published on 2026-07-12 17:09:00 • By the Editorial Desk