Landmark Training Event in Dubai Aims to Break World Record
On May 31, 2025, a groundbreaking training event will take place at the Grand Hyatt Convention Centre in Dubai, organized by AYS Developers in partnership with Dr. Nour El-Serougy and the Innovation Experts Real Estate Institute. This ambitious initiative aims to set a new Guinness World Record for the largest real estate training session globally, showcasing advanced techniques for selling off-plan projects.
Celebrating the Year of the Community
This year, His Highness Sheikh Mohamed Bin Zayed Al Nahyan declared 2025 as the Year of the Community, reinforcing Dubai’s commitment to innovation and education within various sectors. The upcoming event aligns perfectly with this vision, emphasizing community engagement and professional development in the real estate industry. Attendees can expect a wealth of knowledge designed to enhance their skills and understanding of off-plan project sales, which are increasingly popular in the real estate market.
Esteemed Host and Trainer
Leading this landmark event is Spencer Lodge, a well-respected business strategist and award-winning podcast host, recognized among Dubai’s Top 100 Most Influential People. Interestingly, the training will be conducted by none other than Dr. Nour El-Serougy, affectionately nicknamed "The Eagle of Real Estate." As the Founder and CEO of HRE Properties and a Senior Faculty Member at the Innovation Experts Real Estate Institute, Dr. El-Serougy brings over 20 years of experience spanning the MENA region and international markets. His expertise not only makes him an ideal leader for the training but also adds weight to the event itself, as he has previously set a Guinness World Record.
Insights from Industry Leaders
Following the training, a panel discussion will feature notable industry leaders, including Ismael Al Hammadi, Nazish Khan, Sonia Waters, and Dr. El-Serougy. This discussion promises to offer valuable insights into the future of real estate investment in Dubai Islands, a prominent emblem of the city’s transformation and aspirations. The presence of government representatives and figures from various authorities highlights the collaborative efforts between public and private sectors in enhancing Dubai’s real estate landscape.
A Symbol of Innovation and Ambition
Dubai Islands perfectly serves as a backdrop for this landmark event, representing not only the city’s ambitions but also its commitment to transformative change in real estate. The initiative will provide a unique platform for knowledge sharing, fostering innovation, and highlighting Dubai’s leadership in the global real estate arena.
Industry Leaders Share Their Vision
Yulia Loshchukhina, the CEO of AYS Developers, expressed her enthusiasm: “It’s an honor to join a movement that combines education, innovation, and community spirit. Breaking a world record isn’t just about scale; it’s about impact. We’re proud to be setting a new global standard from Dubai.”
Adding to this sentiment, Mr. Mohammed Mousa, CEO of the Innovation Experts Real Estate Institute, emphasized the transformative nature of the event: “This is more than a record-breaking training; it’s a movement to redefine how real estate professionals learn, grow, and lead. From Dubai to the world, we are establishing a benchmark of knowledge, excellence, and vision.”
Registration and Additional Information
Those interested in participating in this historic training session can register online at AYS Developers’ Conference.
For further inquiries or information, Aprati Suri is the contact person via email at aprati@publsh.ae.
The event promises to not only break records but to enhance the collective knowledge and skills of real estate professionals, reinforcing Dubai’s position as a leader in real estate innovation.
