HONMA Golf Reports 2.7% Revenue Growth and Rebounds to Net Profit of JPY1.1 Billion Amid Economic Challenges
HONG KONG SAR – HONMA Golf Limited (“HONMA”; HKEX stock code: 6858), a leading name in the global golf industry, has announced its consolidated annual results for the fiscal year ending March 31, 2026. The Group reported a year-on-year revenue increase of 2.7%, reaching JPY22,259.7 million (approximately USD147.7 million), despite ongoing global economic and geopolitical challenges that have adversely affected consumer sentiment.
Financial Performance Overview
The financial highlights for the period reveal a significant recovery for HONMA. The company achieved a net profit of JPY1,119.8 million (USD7.4 million), a notable turnaround from a loss of JPY264.2 million in the previous fiscal year. The positive net operating cash flow of JPY1,109.3 million (USD7.4 million) and a reduction in net gearing to 21.4% from 23.5% as of March 31, 2025, further underscore the Group’s financial resilience.
The revenue from golf clubs, which constitutes 70.7% of total revenue, grew by 4.5%, while golf ball sales surged by 12.2%. The markets in Japan, Korea, and China (including Hong Kong and Macau) contributed to this growth, with respective increases of 5.1%, 4.8%, and 87.3%.
Market Dynamics and Regional Growth
The Korean market emerged as a standout performer, achieving a remarkable year-on-year sales growth of 55.2%. This success is attributed to HONMA’s strategic investments in brand awareness and product visibility, coupled with effective retail and wholesale strategies. The gross profit margin in Korea improved by 10 percentage points, reflecting better price management and enhanced consumer engagement.
Despite overall subdued market conditions, the Group’s focus on product innovation and distribution optimization has allowed it to navigate the competitive landscape effectively.
Product Innovations and Consumer Reception
During the fiscal year, HONMA launched several new products that exemplify Japanese craftsmanship and innovation. The introduction of the latest BERES and TOUR WORLD series, featuring proprietary technologies, has garnered positive feedback from consumers. Revenue from BERES golf clubs increased by 3.9%, while sales of country-specific golf clubs surged by 41.5%, reinforcing HONMA’s strong brand equity.
Distribution Strategy and Market Positioning
HONMA has been actively optimizing its distribution network across Asia, aiming for a balanced channel mix that supports sustainable sales growth. While revenue from self-operated stores declined by 6.2% due to challenges in Japan, third-party channel sales rose by 12.3%. This shift highlights the effectiveness of HONMA’s channel optimization strategies.
To enhance its brand positioning, HONMA has implemented various marketing initiatives aimed at engaging younger, digitally savvy golfers. The Group has improved its global website and social media presence, resulting in increased brand awareness and consumer engagement. E-commerce sales saw a year-on-year growth of 13.1% in the Chinese Mainland and 18.1% in North America.
Future Outlook and Strategic Goals
Looking ahead, HONMA aims to solidify its position as a premier global golf lifestyle brand. The Group’s strategy focuses on enhancing brand value, deepening customer loyalty, and reinforcing its leadership in the super-premium segment. Plans for sustainable expansion in North America and Europe include refining product offerings and optimizing distribution strategies.
Mr. Liu Jianguo, Chairman of the Board, President, and Executive Director of HONMA Golf Limited, emphasized the Group’s commitment to delivering value amid ongoing challenges. He noted that the results reflect a disciplined focus on premium positioning and enhanced digital engagement, establishing a robust platform for long-term growth.
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About HONMA Golf Limited
Founded in 1959, HONMA Golf Limited is renowned for its premium golf products that blend innovative technology with traditional Japanese craftsmanship. As a vertically integrated company, HONMA possesses extensive in-house design, development, and manufacturing capabilities, positioning it to capitalize on growth opportunities in both mature and emerging markets.
HONMA’s commitment to redefining its brand as a dynamic and relevant golf lifestyle choice is evident in its marketing campaigns and collaborations with professional players and coaches. The Group continues to invest in enhancing the consumer experience, particularly in key markets like Japan and China.
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Published on 2026-06-26 15:49:00 • By the Editorial Desk
