From the UK to Dubai: The Inspiring Journey of Jason and Sumekka Kwao
In an inspiring tale of ambition and resilience, entrepreneurial couple Jason Kwao and Sumekka Selliah-Kwao made a significant life transition, leaving the UK behind to chase their dreams in Dubai. Just a year after launching their own business, they achieved a remarkable milestone—valuing their venture at £1 million. Their story encapsulates the journey of two determined individuals who reshaped their futures through hard work, creativity, and a willingness to embrace change.
A Bold Move to Dubai
At the age of 28, Jason found himself disillusioned with traditional education. After dropping out of university, where he studied pharmacological science, he realized he yearned for something more aligned with his entrepreneurial spirit. Following a series of part-time jobs to make ends meet, he discovered the burgeoning world of e-commerce. With the ability to work remotely, Jason and Sumekka seized the opportunity to relocate to the Dubailand area of Dubai. The move promised not only a warm climate but also a fresh lifestyle filled with possibilities.
The Early Days of Entrepreneurship
Jason’s entrepreneurial journey began with the purchase of homeware products from a warehouse to sell on Amazon. He quickly learned the intricacies of e-commerce, driven by the excitement of making his first sales. As his skills grew, he transitioned to working with an agency, handling high-value accounts and generating an impressive monthly income. However, as the demands of work took their toll, he began to feel burnt out, prompting the couple to seek a more fulfilling life in Dubai.
Launching Intermast: A Leap of Faith
In January 2024, driven by a desire for financial independence and professional fulfillment, Jason and Sumekka co-founded their own business, Intermast—short for "Internet Mastery." Initially, financial constraints loomed large as they poured their savings into the venture while welcoming their second child. The couple’s determination was palpable, with Jason reflecting on the challenges of covering expenses while building their business and balancing family life.
Overcoming Challenges and Building Success
The couple’s journey was fraught with challenges. Early on, they struggled with tight budgets, often facing the stress of meeting monthly financial commitments while trying to grow their business. Jason shared candid moments of doubt and tears, but their commitment to the vision kept them focused. They began to secure clients through networking, leveraging connections from Jason’s previous work, and developing a robust pitch deck to attract potential customers.
Growth and Recognition
As the months went by, Intermast gained traction, especially towards the end of 2024 when their social media presence began to flourish. With more visibility came larger clients, particularly in the beauty, supplements, fitness, and wellness sectors. Through their expertise in data analysis, strategic keyword usage, and targeted advertising techniques, they empowered clients to maximize their sales on Amazon.
A Thriving Business in a New Community
Within just a year, Jason and Sumekka expanded their team to five and saw their business valued at £1 million. They transitioned from handling day-to-day operations to managing a growing team, allowing them more time to focus on strategic growth. Life in Dubai, filled with sunshine and an inviting community, has brought them joy and a deeper sense of purpose. Their three-bedroom villa offers an idyllic backdrop for family life, serving as both a home and a hub for their entrepreneurial ventures.
Embracing a New Lifestyle
Jason, having experienced hardship and adversity in his youth, relishes the opportunities that Dubai presents. He vividly recalls growing up in a challenging neighborhood in Croydon, surrounded by crime and instability. The contrast between his past and the potential for success in Dubai fills him with gratitude and motivation. The sunny skies, beautiful greenery, and community spirit all serve as the ideal canvas for their dreams.
The Vision for the Future
As they look ahead, Jason and Sumekka remain committed to their mission of helping clients succeed in the competitive world of e-commerce. Their journey—including the ups and downs—reflects their dedication to fostering a life filled with ambition and joy. Embracing the entrepreneurial spirit, they continue to shape their destinies while inspiring others along the way, showing how ambitious dreams can flourish with determination and hard work in new environments.
