UAE National Media Authority Launches Campaign to Strengthen Media Content Standards
The National Media Authority has initiated a series of sessions as part of the 2026 National Campaign to Raise Awareness of Media Content Standards. This initiative aims to cultivate a safe and responsible media environment that fosters creativity and excellence within the UAE. The campaign kicked off yesterday evening with its inaugural community media majlis at Al Mushrif Majlis in Abu Dhabi, in collaboration with Majlis Abu Dhabi.
First Session Led by Dr. Jamal Mohammed Al Kaabi
The opening session was conducted by His Excellency Dr. Jamal Mohammed Al Kaabi, Secretary-General of the National Media Authority. The event attracted media professionals, content creators, influencers, and various stakeholders from the UAE media sector.
During the session, Dr. Al Kaabi emphasized the Authority’s commitment to empowering creative talent and content creators, reinforcing the UAE’s status as a leading global media hub. He reiterated the importance of enhancing content quality to reflect national values, adhere to regulatory frameworks, and respect community privacy.
Unified Standards for Influencers and Content Creators
Dr. Al Kaabi pointed out that media professionals and influencers in the UAE act as ambassadors of the nation’s values and identity. He noted their role in showcasing the country’s achievements and development journey, which is increasingly recognized as a global model for translating ambition into concrete outcomes under the UAE’s leadership vision.
He highlighted the need for clear and transparent standards to regulate the media and creative sectors, especially given the rapid growth of digital content platforms and the increasing use of generative artificial intelligence in media production.
Dr. Al Kaabi stated, “At a time when anyone can become a content creator or influencer in a specific field, unified and approved standards are essential. These standards serve as a clear benchmark and reference, enabling the production of responsible content with a positive impact—content that respects values and symbols, safeguards privacy, ensures accuracy and credibility, and complies with regulatory frameworks.”
Advancing Media Content Standards to Safeguard Societal Values
Dr. Al Kaabi commended the contributions of media professionals and influencers in the UAE, describing them as ambassadors of professionalism and creativity who embody the country’s values of diversity. He affirmed that the UAE’s enabling environment continues to support content creators in transforming their ideas into impactful projects.
The National Media Authority is committed to embedding Emirati values and safeguarding societal principles through the UAE Media Content Standards. Dr. Al Kaabi indicated that the Authority will promote these standards through a nationwide campaign, collaborating with government entities and media offices to enhance the competitiveness of the media sector and support the national economy.
In a statement to the Emirates News Agency (WAM) during the session, Dr. Al Kaabi underscored the media’s role in strengthening national identity and safeguarding society. He remarked that the campaign represents a strategic step aligned with the UAE’s advanced legislative and regulatory framework.
Strengthening Engagement and Raising Awareness
The campaign aims to engage all segments of society and raise awareness regarding the legal frameworks governing media activities. This is particularly important as social media users and content creators have become key partners of the Authority.
Dr. Al Kaabi announced that the awareness tour will span all emirates, coordinated with local media offices to ensure the message reaches a broad audience. He stated, “Through this campaign, we aim to promote responsible media practices and clarify legal considerations transparently, reducing the risk of violations resulting from a lack of awareness. These standards serve as a safeguard that protects the national media landscape and preserves its integrity.”
He added, “The UAE continues to present a distinctive model in media engagement, and it is essential for all to adhere to the regulations that enhance content quality. Compliance reflects alignment with national media policies and a shared commitment to delivering purposeful and responsible content.”
Nationwide Reach of the Media Standards Campaign
Dr. Al Kaabi concluded his remarks with a message directed at content creators, urging them to act as ambassadors of these standards and leaders of public opinion. He stated, “By producing content that aligns with our values and laws, you contribute to protecting society and shaping a media future we can all take pride in.”
The majlis facilitated extensive discussions on the role of influencers in supporting the country’s strategic vision and methods to integrate media content standards into everyday societal practices. The campaign’s accompanying field activities were also highlighted.
The upcoming sessions will extend throughout the country, with coordinated efforts between media offices, free zones, and cultural institutions. The campaign aims to ensure that the awareness message reaches both citizens and residents, thereby supporting the sustainable growth of the media sector within a competitive, safe, and creativity-enabling environment.
For further information on the Media Content Standards, visit the National Media Authority.
Published on 2026-05-19 12:56:00 • By the Editorial Desk
Read all the latest developments and breaking updates in the Latest News section.
