### Kenco’s Exciting New Offering: The Dubai Chocolate Style Latte
Kenco is set to delight coffee lovers with its latest innovation: the Dubai Chocolate Style Latte, a unique blend that marries rich chocolate with the distinct flavor of pistachio. This exciting product is hitting shelves thanks to an exclusive partnership with Asda and is poised to make waves in the coffee market.
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### Product Launch and Availability
The Kenco Iced/Hot Dubai Chocolate Style Latte is launching on **May 26** in Asda stores, with a rollout to other retailers scheduled for **August**. Priced at **£1.99** for a box of 8 sachets (each containing 19.5 grams), this product offers both convenience and premium quality, catering to a growing demand among modern consumers.
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### Flavor Profile and Appeal
According to Kenco, the Dubai Chocolate Style Latte boasts the “perfect balance of pistachio and chocolate flavor, topped with a sweet froth.” This harmonious blend is designed to appeal to the next generation of coffee drinkers who crave delicious beverages that are both convenient and in tune with current flavor trends.
Maria Kabalyk, head of category & shopper at Kenco’s parent company, Jacobs Douwe Egberts Peet’s, emphasizes that this new offering meets the rising consumer demand for high-quality, on-the-go refreshment options. She notes that the Iced/Hot range is particularly attractive to younger customers seeking exciting flavor profiles.
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### The TikTok Influence and Market Trends
The Dubai-style chocolate concept is driven significantly by social media trends, especially TikTok, and has gained popularity largely due to its vibrant visuals and cultural significance. This flavor trend draws inspiration from Middle Eastern desserts such as knafeh, which are celebrated for their luscious textures and rich flavors.
Interestingly, the surge in popularity of pistachio-based products has led to a worldwide shortage of pistachio kernels, highlighting the trend’s impact on the market. It illustrates how rapidly a flavor can become a phenomenon, influencing both consumer behavior and supply chains.
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### Supporting Marketing Initiatives
To enhance visibility and customer engagement, Kenco plans to support the launch of the Iced/Hot Dubai Chocolate Style Latte with in-store activations and sampling events. This hands-on approach allows potential buyers to experience the unique flavor profile firsthand, potentially converting them into regular customers.
Kenco’s strategy also follows the successful introduction earlier in the month of the Iced/Hot Whipped Americano Frappe and Iced/Hot Creamy Latte, indicating a robust commitment to innovation in the beverage sector.
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### Call for Innovation in the Industry
With the Kenco Iced/Hot range making waves, the brand encourages other companies with exciting new products or packaging innovations to participate in annual awards that recognize ingenuity in grocery products. The entry deadline for The Grocer New Product & Packaging Awards is **June 9**, providing a platform for celebrating creativity in the industry.
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As Kenco continues to push boundaries in flavor and convenience, the Dubai Chocolate Style Latte is sure to become a favorite for those looking to elevate their coffee experience at home. Whether as an iced refreshment or a cozy hot drink, this product reflects a growing trend towards gourmet coffee experiences that fit seamlessly into a busy lifestyle.
