Doha Festival City Strengthens Sustainability Focus with Two-Day Sustainable Futures Programme
Doha, Qatar – Doha Festival City, a premier retail and lifestyle destination in Qatar, in collaboration with Harper’s Bazaar Qatar, is set to launch Sustainable Futures, a two-day immersive programme dedicated to sustainability in fashion, beauty, and lifestyle. The event will take place on April 15–16 at Centre Court.
Emphasis on Sustainability and Local Talent
The Sustainable Futures programme aims to unite prominent global brands, local creatives, and industry leaders, with a strong focus on sustainability and community engagement. This initiative builds on the Emerging Voices platform, first introduced in 2024, which highlights the creative talents in Qatar. The programme will provide a stage for designers, artists, and innovators who are contributing to a more sustainable future.
Innovative Sustainability Exhibition
Central to the event will be a groundbreaking Sustainability Exhibition, featuring leading brands from Doha Festival City alongside local initiatives in partnership with Scale7 and M7. The exhibition will also include a pre-loved pop-up concept from PrePorter Qatar and editorial imagery curated by Harper’s Bazaar Qatar, showcasing the evolving definition of sustainability across various industries.
Art and Design Integration
For the first time, the Emerging Voices segment will showcase artworks from notable artists through Intajat, a cultural platform founded by Sheikh Khalifa Al Thani. This initiative aims to promote Qatari and Qatar-based artists through curated exhibitions and community-driven collaborations. Featured artists include Nasser Al Kubaisi, Yuliya Drazdovich, Sheetal Dandekar, Lina Al Ali, and Amira Al-Namla.
The programme will also see the return of Scale7, Qatar’s inaugural fashion and design business incubator, and M7, the hub for innovation and entrepreneurship in design, fashion, and technology. Sustainable Futures will highlight the work of M7’s Mhefhef and Gigeez, along with Scale7’s Tagreed Omer, LUMI, and Hindami, alongside local brands such as Zero Waste Abaya, SewnThreads, Vandella, SR by Sonali Raman, and Gills Manjulakshmi.
Insights from Industry Leaders
Mohamed El-Sharkawy, Associate Director of Malls Leasing at Doha Festival City, stated that Sustainable Futures reflects the mall’s evolution as a destination that merges sought-after trends with meaningful purpose. He emphasized the initiative’s role in connecting global brands, local talent, and the community, showcasing how sustainability is shaping the future of fashion, beauty, and lifestyle in Qatar.
Bianca Brigitte Bonomi, Director of Harper’s Bazaar Qatar, noted that sustainability is a mindset influencing creation, consumption, and self-expression. She highlighted that Sustainable Futures aims to inspire new perspectives on design, beauty, and fashion while fostering engaging conversations that resonate with audiences.
Engaging Workshops and Masterclasses
The programme will kick off with a panel discussion titled “Sustainable Futures: A New Era,” moderated by Bonomi and featuring Maha Al Sulaiti, Director of M7; Shaikha Al Sulaiti, Advisory Board Member at Doha Design District; and Federica Cellini, an award-winning director and documentary filmmaker.
Throughout the two days, attendees can participate in various workshops and masterclasses, including sessions by M·A·C, Guerlain, Jovoy, Fenty Beauty, and Lush, as well as a wellness session by Alo Yoga. A masterclass by Charlotte Tilbury will focus on refillable beauty innovations, providing attendees with practical insights into conscious consumption and lifestyle choices.
A Hub for Conscious Living
Through Sustainable Futures, Doha Festival City aims to reinforce its position as a progressive hub where sustainability, creativity, and community intersect. The event invites visitors to explore a new era of conscious living through immersive and engaging experiences.
For further information, please contact Beatrice Zemelyte at Weber Shandwick via email at bzemelyte@webershandwick.com.
About Doha Festival City
Doha Festival City encompasses over 500 stores within a 246,200 square meter area, featuring renowned brands such as Debenhams, Harvey Nichols Doha, Boss, and Charlotte Tilbury. The mall offers a unique selection of first-to-market brands in fashion, beauty, and automotive sectors, including Tesla and Audi City, which are exclusive to Qatar.
With over 100 dining options, the mall includes popular eateries like Raising Cane’s and Cheesecake Factory, as well as local favorites such as Jamie’s Italian and traditional restaurants like Yasmine Palace.
Doha Festival City also features world-class attractions, including Angry Birds World, VIRTUOCiTY, and Snow Dunes, Qatar’s first indoor snow park. The mall has been recognized for its commitment to sustainability and service excellence, winning multiple awards, including the 2023 Qatar Tourism award for Outstanding Service Excellence.
In collaboration with Qatar Islamic Bank and Mastercard, Doha Festival City has launched an exclusive Gift Card, enhancing the shopping experience with a seamless, cashless payment option available in over 500 stores.
For more information, visit www.zawya.com.
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Published on 2026-04-12 07:59:00 • By the Editorial Desk
