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## Insights from Mohamed El Aghoury: Leading the Sheraton Jumeirah Beach Resort
Travel And Tour World (TTW) had the distinctive pleasure of interviewing Mohamed El Aghoury, the Multi-Property General Manager of Sheraton Jumeirah Beach Resort, a landmark that has beautifully anchored itself along Dubai’s famed coastline. With a legacy of 28 years, the resort is celebrated for its warm hospitality and breathtaking beachfront views, consistently drawing guests back year after year.
### Welcome to ATM Dubai 2025
“Hello! How are you, and welcome. We’re delighted to have you today,” I began, eager to delve into the dynamic sphere of hospitality with El Aghoury, who embodies the spirit of one of the most iconic global hospitality brands.
“Thank you very much. It’s a pleasure to be here,” he responded warmly. “Today is the third day of ATM (Arabian Travel Market), and it’s been very successful so far. I have been attending ATM for almost 25 years and have witnessed its steady growth every year. It’s becoming increasingly busy and more important globally.”
El Aghoury emphasized that the significance of ATM has skyrocketed; it is now among the globe’s top three travel shows. “It gathers participants from all over the world, emphasizing its international scope,” he added proudly.
### Representing Sheraton’s Legacy
“What exactly are you representing here today to the visitors and B2B market?” I inquired, curious to understand what Hotel Sheraton aimed to achieve during this buzzing event.
“I am here representing the Sheraton brand as General Manager of Sheraton Jumeirah Beach Resort and Aloft Jumeirah. At ATM, we are showcasing our two establishments to many partners, especially from markets like Germany and the UK, which are our largest. We discuss future business opportunities and marketing strategies, which paint a promising picture for continuous growth.”
### Performance Insights and Future Prospects
“Can you share some recent performance numbers, particularly for Sheraton Jumeirah Beach Resort?” I asked, eager to glean insights into the resort’s progress.
“El Aghoury nodded enthusiastically, “The first quarter of 2025 has been notably successful for Sheraton Jumeirah Beach Resort. Our occupancy rates have improved compared to last year, and our average daily rate (ADR) has also increased significantly.” He mentioned the landmark renovation completed in November, highlighting how it has opened doors to new business opportunities.
### Sustainability and Technology at the Forefront
With sustainability and technology essential to modern hospitality, I asked how these themes were integrated into the hotel’s operations.
“Absolutely,” he stated. “About 15% of our renovation budget was allocated for technological upgrades, from IPTV to enhanced internet services and a streamlined guest management system that allows guests to order room service via their devices.”
El Aghoury also shared that sustainability was a vital component of their renovations. “For instance, we replaced traditional guest directories with digital apps and QR codes, significantly reducing paper waste. Within Marriott International’s sustainability framework, we initiated our organic garden and now utilize glass water bottles.”
### Catering to Business Travelers
“Business travelers are an essential segment in Dubai’s hospitality sector. How does Sheraton cater to their specific needs?” I asked, intrigued by how the resort balanced leisure and business.
“Yes, indeed. Business travelers constitute a substantial part of our clientele,” he acknowledged. “Our location near key corporate hubs makes us a favored choice. We designed our facilities characteristically, offering high-speed internet, ample workspace, and private meeting rooms to address their needs effectively.”
El Aghoury’s insights on adapting the Club Lounge and breakfast services illustrated the Sheraton’s commitment to ensuring every guest feels valued, whether for leisure or work.
### Upcoming Projects and Culinary Innovations
“Do you have any exclusive news or upcoming projects you can share with our readers?” I wondered, hoping to catch a glimpse of Sheraton’s future plans.
“Exciting times ahead,” he smiled. “Dubai is witnessing an influx of innovative dining options, and the Sheraton is not lagging behind. We have nine food and beverage outlets, and we aim to enhance and refurbish these gradually, introducing new culinary concepts to elevate the overall guest experience.”
### The Charming Essence of Sheraton Jumeirah Beach Resort
Located along the stunning coastline of the Arabian Gulf, Sheraton Jumeirah Beach Resort embodies more than just a luxurious escape; it stands as an enduring testament to Dubai’s vibrant character. The lush palm gardens, the private white sandy beach, and the famed hospitality invite visitors to savor the energy of the UAE from a more intimate perspective.
Upon stepping into the lobby, guests are enveloped in an atmosphere of understated elegance. Sheraton Jumeirah Beach Resort artfully combines modern luxury with rich Middle Eastern charm, providing a unique blend of comfort and culture.
Guests can wake up to incredible sunrise views, sip mocktails by the pool at dusk, or relish traditional Arabic meals under the stars. Each experience is thoughtfully designed to heighten the sense of relaxation and joy.
Whether traveling as a family, couple, or business professional, Sheraton Jumeirah Beach Resort serves as a sanctuary that encapsulates the warmth, tradition, and moments that define the spirit of Dubai.
In a bustling city constantly racing toward the future, Sheraton encourages you to pause, take a breath, and immerse yourself in the beauty of the journey. Here, every visit promises to become a cherished story, waiting to be told again.
### Explore Sheraton Jumeirah Beach Resort
If you are looking for a unique retreat that offers a harmonious blend of leisure and luxury, the Sheraton Jumeirah Beach Resort is an unrivaled choice. The recently renovated spaces, combined with diverse dining experiences, promise an unforgettable stay in one of the world’s most vibrant cities.
For travelers yearning for relaxation, adventure, or business, they will find that Sheraton Jumeirah is more than just a hotel; it’s a memorable chapter written in the heart of Dubai.
