Embracing Global Connectivity: BoF CROSSROADS 2025 in Dubai
A New Chapter in Fashion and Business
Dear BoF Community,
The countdown is on for the inaugural BoF CROSSROADS event, scheduled to take place in Dubai! In a world where the center of gravity in fashion and luxury is shifting toward the Eastern and Southern hemispheres, this event promises to delve deep into the emergence of new market dynamics.
Understanding the Geographic Shift
As global trends rapidly evolve, it’s crucial to recognize that regions previously marginalized are now bubbling with innovation and opportunities. From the Middle East to South Asia, Southeast Asia, Africa, and Latin America, these vibrant hubs are poised to become major players on the global stage. The BoF CROSSROADS event aims to forge connections among these emerging players, highlighting the often-overlooked narrative emerging from frontier markets.
An Invitation to Innovators
This invitation-only gathering is designed to engage top business and creative leaders who are shaping the future of their industries. While many customers and business leaders in these regions remain underrepresented globally, this event will shine a spotlight on their potential and stories.
A limited number of tickets are available for those eager to attend at the stunning One&Only One Za’abeel Hotel in Dubai. If you’re interested, you can request an invitation by filling out this form.
Dubai: The Ideal Host City
Dubai stands as a symbol of modernity and ambition, strategically located at the crossroads of global commerce and culture. It is rapidly evolving into a hub for retail and creativity, making it a fitting venue for an event that aims to celebrate innovation and collaboration. Attendees can expect an engaging and well-curated program designed to foster dialogue and insight.
Unpacking Opportunities
The first session, titled Opportunities, will explore exciting market shifts taking place in some of the world’s fastest-growing economies. Here, we’ll delve into the transformative cultural and luxury landscape of Saudi Arabia, with contributions from influential figures such as Kiran Haslam of Diriyah Company and Her Highness Princess Noura Bint Faisal Al Saud.
Thai actress Praya Lundberg will shed light on how the country’s increasing soft power is shaping global perceptions, while Aika Alemi from Born Nomad will discuss the cultural renaissance occurring in Central Asia. Indian designer Sabyasachi Mukherjee will share insightful tales from his journey of building a luxury brand rooted in authentic cultural narratives.
Success Stories and Lessons in Execution
Following this, our second session, Execution, will feature insights from entrepreneurs and creatives who are successfully capitalizing on these trends. Experts in streetwear, like Felipe Matayoshi and Anand S Ahuja, will explore how local influences in Brazil, India, and Nigeria are redefining the streetwear scene.
A vibrant exploration of Africa’s fashion landscape will come from industry leaders such as Laduma Ngxokolo and Reni Folawiyo, as they discuss the fashion value chain from fiber to finished garment. As the Gulf region continues to grow, insights from Khalid Al Tayer, managing director of Al Tayer Insignia and CEO of Ounass, will provide invaluable strategies for achieving operational excellence.
An Immersive Closing Experience
The event will culminate in an immersive closing experience, designed to foster community and collaboration. Attendees will reflect on the insights gained and celebrate the new connections formed against Dubai’s stunning backdrop.
With a limited number of invitation-only tickets remaining for this landmark event, now is the time to seize the opportunity to engage with thought leaders and innovators shaping the future of fashion, luxury, and beyond. To request an invitation, please complete this form.
There’s an exciting journey ahead, and I look forward to seeing you there!
Kind regards,
Imran Amed, Founder & CEO, The Business of Fashion
For partnership opportunities, feel free to click here.
BoF CROSSROADS 2025 is proudly supported by partners including Diriyah Company, Ounass, Snapchat, and Kerzner International.
This compelling event serves as a catalyst for dialogue and collaboration, bridging geographical divides and sparking innovation in the ever-evolving landscape of fashion and business.
