The 24-Hour Infrared Fitness Franchise Plans to Soon Launch Its First Location in Canada and Expand into Mexico
Hotworx, an innovative 24-hour infrared fitness studio franchise, is making waves in the fitness industry with its recent expansion into the Dubai market. This opening marks Hotworx’s inaugural location in the United Arab Emirates and its second in the Middle East, adding to the brand’s growing international footprint that already includes studios in Ireland and Saudi Arabia.
The brand celebrates this milestone as it coincides with the eighth anniversary of its flagship studio in Oxford, Mississippi. “The opening of our Dubai studio represents a major step in our mission to make Hotworx accessible around the world,” shared the founder and CEO of Hotworx. The expansion into Dubai highlights the brand’s commitment to merging fitness with technology, targeting a market that values both health and modern technological solutions.
As part of its ambitious growth strategy, Hotworx is on track to launch its first location in Canada in the second quarter of the year, with plans to expand into Mexico by the end of 2023. This rapid expansion underscores the franchise’s dedication to bringing its unique infrared fitness experience to new markets.
Furthermore, Hotworx has been enhancing its member experience with the introduction of exciting new features. Among them is the “Scan & Go” studio feature, enabling members to purchase Hotworx retail items and workout products directly through the brand’s user-friendly Burn Off app. This feature reflects Hotworx’s focus on convenience and accessibility for its members, making fitness not just a priority but also an effortless part of their lifestyle.
In addition to the app, Hotworx is set to debut a state-of-the-art resistance training machine, the “Gluteus Max,” designed specifically for glute and lower-body workouts. This innovation is part of Hotworx’s ongoing effort to provide members with the best equipment and experience possible.
“Whether it’s a smarter retail experience or next-gen equipment, our goal is to make every touchpoint with Hotworx convenient, efficient, and member-focused,” stated Smith. This commitment to excellence ensures that Hotworx remains at the forefront of the fitness industry, as it continues to seek innovative ways to enhance the member experience and revolutionize how people engage with their health and fitness goals.
