Saudi Arabia’s New Sports and Tourism Partnership

The Saudi Tourism Authority (STA) has recently teamed up with AROYA Cruises and Major Sports Cruises to forge a strategic alliance aimed at enhancing Saudi Arabia’s status as a top-tier global destination for sports and tourism.

Elevating Global Sports Events

One of the highlights of this partnership is the Spanish Super Cup, scheduled to take place in Jeddah in January 2026. This event is set to merge premier football with Saudi Arabia’s renowned hospitality and rich cultural experiences. The collaboration aligns with Vision 2030, which seeks to position Saudi Arabia as a key global hub for sports, culture, and entertainment.

A Unique Visitor Experience

The initiative promises an integrated experience that blends the thrill of the Spanish Super Cup with the exploration of Saudi Arabia’s vibrant destinations. Fans traveling from Europe will have an enriching journey in Jeddah, which includes curated excursions organized by STA, alongside cooperation from local destination management companies and European tour operators.

Cultural Excursions in Jeddah

Visitors will have the opportunity to explore Historic Jeddah, a UNESCO World Heritage Site, as well as the beautiful Jeddah Waterfront. These guided tours lead up to the Spanish Super Cup semifinals taking place on January 7 and 8, featuring renowned teams such as Real Madrid, FC Barcelona, Atlético de Madrid, and Athletic Club.

Insights from Industry Leaders

Hazim Al-Hazmi, who serves as the President of Europe and Americas Markets at the Saudi Tourism Authority, highlighted the significance of this endeavor. He stated, “Saudi has firmly established itself as a global events powerhouse, hosting over 100 major international sporting events since 2018.” Al-Hazmi expressed excitement about welcoming fans to Jeddah for the Spanish Super Cup and showcasing the “authentic Heart of Arabia” where tradition and excitement coexist in remarkable ways.

The Vibrant City of Jeddah

As the gateway to Saudi Arabia, Jeddah offers a mix of historical charm and modern attractions. From the historic Al-Balad to the energetic City Walk and bustling gold souks, visitors can look forward to an array of experiences that highlight the warmth, energy, and diversity of this unique city.

A Memorable Cruise Experience

Following the semifinals, guests aboard AROYA Cruises will set sail from January 8 to 11, traveling from Jeddah to Yanbu. This cruise promises a variety of immersive experiences, including FIFA gaming sessions, live commentary events, creative workshops, and wellness programs inspired by traditional Saudi hospitality.

Connecting International Audiences

Dr. Joerg Rudolph, President of AROYA Cruises, spoke about the importance of this partnership, stating, “This initiative represents a major step in linking international audiences with Saudi Arabia’s evolving tourism landscape. Together with our partners, we are creating a journey that infuses the thrill of Spanish football with the discovery of Saudi Arabia’s wonders.”

Culmination of the Event

The Spanish Super Cup journey will culminate in Jeddah on January 11, 2026, with the Final match. Attendees will be treated to a VIP experience, complete with opportunities to meet football legends and partake in fan celebrations marking this exciting event.

The Role of Major Sports Cruises

Major Sports Cruises, a Spanish company specializing in themed football cruises, is pivotal in the development and marketing of this partnership. Renowned for merging luxury tourism with sports entertainment, the company focuses on curated travel packages and hospitality experiences tailored to sports enthusiasts.

Diverse Travel Packages

To enhance the overall experience, a range of travel and hospitality packages will be made available. These options will allow visitors to engage with the Spanish Super Cup journey through a blend of sports, culture, and Saudi hospitality, showcasing the best of what Saudi Arabia has to offer.

With this innovative partnership, Saudi Arabia is positioning itself as a fresh destination for sports tourism, offering travelers the chance to experience world-class events in a culturally rich environment.