Workplace Technology Group Expands Its Global Presence with New Dubai Office
Expansion to Dubai
The Workplace Technology Group, a leading UK-based specialist in workplace technology, has expanded its international footprint by establishing a new company in Dubai. This strategic move is part of the group’s ongoing efforts to enhance its global delivery network, joining the recent launches in Ireland and the Netherlands. By expanding into Dubai, the organization aims to improve its ability to serve clients and consultants throughout Europe, the Middle East, and beyond.
Diverse Specializations
The Workplace Technology Group operates through five distinct divisions: The Cabling Group, The Audio Visual Group, The Security Group, The Data Centre Group, and The Networking Group. Collectively, these teams are dedicated to designing, delivering, and maintaining the integrated systems that inform today’s modern workplaces and mission-critical environments. This division of expertise ensures that businesses can operate efficiently and effectively, relying on cutting-edge technology tailored to their specific needs.
Statement from the CEO
Garry Elms, CEO of the Workplace Technology Group, shared his enthusiasm about the Dubai expansion, stating, “Dubai represents the perfect convergence of innovation, growth, and opportunity.” He emphasized that establishing a presence in Dubai enhances the group’s global reach and enables more efficient service delivery across various time zones and markets. Elms reiterated their commitment to being accessible to clients, marking this expansion as a significant step towards fulfilling that promise.
Commitment to Client Collaboration
The new office in Dubai represents not just a geographic expansion but also a crucial milestone in the group’s mission to create smarter and more connected workplaces internationally. Elms added that there is significant potential for collaborations with a wide range of stakeholders, including clients, consultants, designers, and developers, all of whom share a vision for seamless integration and technical excellence. This growth, he noted, will allow the Workplace Technology Group to maintain high standards of service on a global scale while upholding the personal touch that clients value.
Challenges in Workspace Management
In a related trend, many organizations are facing challenges with their current workspace management solutions. A recent study from Matrix Booking highlights that traditional, one-size-fits-all booking systems are becoming increasingly inadequate in today’s flexible work environment.
Inefficiencies in Current Systems
The research indicates that tools like spreadsheets, calendars, and generic booking software, once deemed effective, are struggling to keep up with the needs of a hybrid workforce. Organizations relying on these outdated methods often experience wasted resources, frustrated employees, and costly underutilized spaces. This inefficiency has prompted a call for reimagining workspace management practices.
The Need for Modern Solutions
Matrix Booking’s study, titled “One-size-fits-all booking systems don’t work for today’s workforce,” explores these shortcomings and offers insights into how companies can transform their workspace management strategies. The goal is to enhance efficiency, improve employee experiences, and save costs. By addressing the unique needs of modern workplaces, organizations can foster a more productive environment that accommodates the dynamic nature of today’s work styles.
Final Thoughts
As organizations like the Workplace Technology Group expand their global operations, they not only enhance their capabilities but also address the evolving demands of modern workplaces. The ongoing shift towards smarter, more adaptable work environments underscores the importance of innovative solutions that cater to both operational efficiency and employee satisfaction.

