Chelsea FC Partners with Damac Properties: A New Era in Sponsorship
Date: Wednesday, April 30, 2025 | Updated: April 30, 4:20 PM
Chelsea Football Club has recently made headlines by announcing a sponsorship deal with the prestigious Dubai-based real estate firm, Damac Properties. This partnership marks a significant milestone for the club as it resumes front-of-shirt branding after a year-long hiatus.
A Long-Awaited Sponsorship Renewal
Starting from tomorrow evening, Chelsea’s players will don jerseys featuring the Damac logo during their Europa Conference League match against Djurgarden in Sweden. This marks the first time since 2024 that the Blues will display a front-of-shirt sponsor. The previous partnership with Infinite Athlete had ended, leaving the team without branding on their shirts for several months.
The contract with Damac Properties is set to last for the remainder of the current Premier League season. However, it’s noteworthy that this arrangement will not extend to the upcoming Club World Cup, where Chelsea and Manchester City will represent England on an international level.
Expanding the Chelsea Brand in the Middle East
In a groundbreaking move, Damac Properties and Chelsea FC have plans to collaborate on developing a Chelsea-branded residential project in Dubai. This ambitious initiative will include over 1,400 luxury flats, complete with Chelsea-themed amenities designed to enhance the living experience for future residents.
Damac Properties, known for its high-end developments, has previously partnered with brands such as Trump, Paramount, and Versace. This new venture highlights Chelsea FC’s strategy to strengthen its brand presence not only in the UK but also across the globe, particularly in the lucrative Middle Eastern market.
Insights from Chelsea Leadership
Chelsea’s president, Jason Gannon, expressed excitement about this partnership, stating, "Damac are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai." Gannon emphasized that this collaboration aligns with the club’s mission to expand its global footprint, forging a strong connection with Dubai-based fans and the broader Middle Eastern audience.
The Man Behind Damac Properties
Damac Properties was founded by billionaire Hussain Sajwani in 2002, following the construction boom in Dubai. Sajwani, who has a net worth exceeding $10 billion, has made headlines not only for his real estate ventures but also for his partnerships and collaborations in various sectors. This year, he was even spotted with former U.S. President Donald Trump, announcing a significant $20 billion investment in data centers across the United States.
Upcoming Fixtures and Future Prospects
As Chelsea prepares to face Premier League champions-elect Liverpool this Sunday, the club is optimistic about the upcoming season and the opportunities that this new sponsorship deal will bring. The partnership with Damac Properties is not merely a financial transaction; it represents a symbiotic relationship that aims to bolster both brands in their respective markets.
This collaboration holds the potential for creating unique experiences for fans and residents alike, as Chelsea continues to enhance its global identity through strategic partnerships.
