The Rise of Tokenization in the Gulf Fintech Landscape
Competition Among Gulf Fintechs
In the rapidly evolving fintech sector of the Gulf region, companies are vying to lead the charge in offering tokenized and fractional ownership products. Saudi Arabia is emerging as a key player in this space, with projections suggesting that the market could reach a staggering $30 trillion within the next decade. This potential has sparked intense competition among fintech firms eager to establish themselves as pioneers in tokenization.
The Tokenization Trend in Real Estate
The concept of tokenization, particularly in real estate, is gaining traction. In the United Arab Emirates (UAE), a growing number of companies are already breaking down large assets, such as properties and equities, into smaller, more accessible tokens. This innovation allows smaller investors to participate in markets that were previously out of reach. By leveraging blockchain technology, these tokens ensure that transactions are secure, transparent, and easily traceable.
Evolving Regulations in Saudi Arabia
As the fintech landscape in Saudi Arabia prepares for growth, many companies are anticipating new regulations that will facilitate the expansion of tokenization. These regulations are expected to mirror the rapid development seen in the UAE. One such company, Oumla, recently opened its first office in Riyadh and secured $2.4 million in seed funding. Oumla aims to enable the purchase of fractional ownership in cryptocurrencies like Bitcoin and Saudi equities.
Despite the lack of established regulations in the sector, Oumla is actively engaging with the Saudi Arabian Monetary Authority (SAMA) and the Capital Markets Authority (CMA) to ensure compliance once the rules are finalized. Salah Al Salman, the Chief Technology Officer, expressed confidence that Oumla will be among the first to receive regulatory approval.
Real Estate Tokenization Trials
The interest in tokenizing real estate is particularly pronounced, given the rising property prices in Saudi Arabia. The average cost of an apartment in Riyadh has surged by 82% since 2019, making property investment increasingly challenging for smaller investors. The first trial of a tokenized real estate investment in Saudi Arabia occurred in June, a collaboration between DropRWA and Rafal Real Estate. This initiative allows young Saudis to invest in premium developments with minimal capital.
Global Perspectives on Tokenization
The global outlook for tokenized assets is optimistic, with Standard Chartered predicting that the market could exceed $30 trillion by 2034. BlackRock’s chairman, Larry Fink, has highlighted the transformative potential of tokenization, noting its ability to streamline transactions and lower barriers to entry. However, not everyone shares this enthusiasm. Critics, including US Securities and Exchange Commissioner Hester Peirce, caution against overly optimistic views, emphasizing the need for robust regulatory frameworks to safeguard investors.
The Cryptocurrency Boom
In parallel with the rise of tokenization, the cryptocurrency market has experienced explosive growth. Bitcoin, for instance, has seen its value increase by approximately 1,500% since 2019, currently valued at around $117,000. This surge in cryptocurrency interest further fuels the demand for tokenized assets, as investors seek new avenues for diversification.
New Entrants in the Market
Several startups are making their mark in the Gulf region’s tokenization landscape. Fuze, a Dubai-based company that specializes in tokenizing digital assets, has recently expanded its operations to Riyadh. CEO Mo Ali Yusuf indicated that they are in discussions with regulators and potential clients, aiming for a launch in the near future. The positive feedback from SAMA and CMA has encouraged Fuze to move forward with its plans.
Another player, Deed, operates on a model of fractional ownership rather than traditional tokenization. By allowing investors to buy shares in a shell company that owns the asset, Deed provides a pathway for individuals to invest in residential properties in Dubai, starting from AED500. The company is now exploring opportunities in Riyadh and is in advanced discussions about its next steps.
The Future of Tokenization
As the regulatory landscape continues to evolve, the future of tokenization in the Gulf region looks promising. With fewer competitors in Saudi Arabia compared to the UAE, companies are eager to establish themselves in this emerging market. The upcoming Gitex 2025 event in Dubai will serve as a platform for discussing the future of tokenization and its implications for the fintech industry.
In summary, the Gulf region is on the brink of a significant transformation in the fintech landscape, driven by the rise of tokenization and fractional ownership. As regulations develop and technology advances, the potential for growth in this sector is immense, paving the way for a new era of investment opportunities.

