Jacob & Co., the bold New York-based watchmaker celebrated for its million-dollar timepieces, has decided to broaden its horizons into the luxury real estate landscape. Known for dazzling creations that often adorn the wrists of A-listers and celebrities, this luxury brand announced a significant partnership with UAE-based Ohana Development. The project, dubbed Jacob & Co. Beachfront Living by Ohana, is expected to launch in Q1 2025 with a staggering investment of $1.3 billion, strategically positioned in Al Jurf, which lies between the Emirates of Dubai and Abu Dhabi.
This luxurious beachfront community is designed to provide its residents with an unparalleled living experience. With a prime location along a stunning stretch of coastline, the project features 457 exclusive residences. Future homeowners can choose from a range of options, including canal- and sea-view apartments, which start at $6 million, to lavish six-bedroom villas and sky mansions priced from approximately $21 million. The design elements are intricately woven into Jacob & Co’s distinctive aesthetic, promising a home that reflects the brand’s rich heritage.
Residents of Jacob & Co. Beachfront Living can expect a wealth of extraordinary facilities and amenities that epitomize luxury. Each residence will boast designer interiors, glass-wrapped living spaces, infinity pools, and sky terraces. A private marina adds to the allure, while signature dining options ensure every meal is a culinary delight. Additionally, the project will introduce the world’s first members-only Jacob & Co. Beach and Residents Clubs, aiming to create a vibrant community experience.
This venture is not an isolated case but rather part of a larger trend in the luxury real estate sector. The concept of luxury brands extending into real estate is gaining momentum, reflecting the increasing desire for residences that offer not just living space but also a lifestyle. Notable examples include luxury watchmaker Audemars Piguet’s collaboration on a high-end hotel in Switzerland, as well as luxury automotive brands like Porsche, Bentley, and Aston Martin, which have already launched upscale developments in Miami.
Dubai is becoming a hotspot for high-end real estate projects. With brands like Bugatti launching branded residential towers and aftermarket specialists like Masory and Brabus announcing their own ventures, the city is quickly evolving into a premier destination for luxury living. The demand for such high-profile projects signals a shift in the market, where brand equity increasingly influences buyer preferences.
In addition to luxury watches and cars, the real estate landscape in Dubai is being shaped by major players from various sectors. The Trump Organization, for instance, is re-establishing its presence with plans for an 80-storey tower and hotel that will feature the world’s highest outdoor pool. Meanwhile, Vegas-based Wynn Resorts is working on opening the region’s first casino in Ras Al Khaimah. For those who missed out on living in Palm Jumeirah, local developer Nakheel is reviving the even larger Palm Jebel Ali, adding yet another option for luxury living in the region.
Jacob & Co. Beachfront Living by Ohana marks the luxury watchmaker’s second foray into residential projects in the UAE. This follows its high-profile collaboration on the Burj Binghatti Jacob & Co. Residences, which is set to become the world’s tallest residential tower. In a competitive market where brand prestige often carries as much weight as architectural plans, Jacob & Co. aims to establish itself as a prominent player, redefining what luxury living can be beyond the confines of horology.
Source: Jacob & Co., Ohana Development
