Summer Campaign Unveils Exciting Adventures in Dubai
#DubaiDestinations Initiative
Brand Dubai, the creative division of the Government of Dubai Media Office, is back with an exhilarating new season of its summer campaign, #DubaiDestinations. Running from July 4 to July 31, this initiative aims to showcase the abundant leisure options available in the city during the warmer months, perfectly timed for school holidays and increased foot traffic at indoor attractions, water parks, and resorts.
Showcasing Diverse Offerings
This campaign not only highlights the various lifestyle offerings in Dubai but also positions the city as a year-round global destination. Guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, it aspires to elevate Dubai’s status as the top city to live, work, and visit.
Interactive Content for All
Planning Your Summer
According to Shaima Al Suwaidi, Director of Brand Dubai, the focus this year is on creating engaging and interactive digital content. New guides will provide information on children’s summer camps, staycation ideas, indoor sports venues, and must-have summer experiences.
Engaging Digital Footprint
Brand Dubai is producing a variety of videos set to circulate on digital channels. These will be complemented by animated clips and contributions from regional influencers. Widely distributed on platforms like TikTok and Instagram, these videos aim to capture the attention of both locals and international visitors looking to enjoy the summer season in the city.
Family-Centric Experiences
Mapping Out Activities
Sara Merdas, part of the organizing team behind #DubaiDestinations, emphasizes a strong family-friendly theme by creating digital guides tailored for families and individuals. These resources outline major summer attractions, including beaches, parks, water activities, and indoor play areas. Each location features clickable map links for easy navigation and trip planning.
Comprehensive Summer Guide
The Dubai Summer Activities Guide, available online, compiles this information into a single downloadable document, enhancing user convenience. Capitalizing on the start of summer holidays, the campaign highlights shaded and air-conditioned venues, perfect for recreation.
Proudly From Dubai Initiative
Celebrating Local Creativity
In addition to tourism and leisure, the campaign introduces Proudly from Dubai, which showcases the creativity and entrepreneurship of local businesses. Selected companies from this initiative will be highlighted, promoting innovative summer-ready products and services born in Dubai.
Supporting Local Entrepreneurship
From boutique brands to unique hospitality offerings, the businesses featured under the Proudly from Dubai banner add a local flavor to the campaign. This approach aligns with the emirate’s broader vision of nurturing a thriving entrepreneurial ecosystem steeped in innovation and community spirit.
Collaborations with Influencers
Real-Time Insights
A spotlight of the campaign is the collaboration with prominent influencers and media entities both in the UAE and abroad. These content creators will document their experiences throughout the city via short videos, offering real-time insights into what Dubai has to offer during the summer months.
Engaging Audiences
By building connections through influencer collaborations, the campaign seeks to engage audiences at a personal level, allowing potential visitors to see Dubai from a fresh perspective.
This immersive blend of digital interaction, local talent, and family-oriented experiences reinforces Dubai’s commitment to being a vibrant, engaging destination that caters to residents and visitors alike, making it an ideal choice for summer escapades. Whether you’re a local or a tourist, there’s always something new to discover in the heart of this dynamic city.
