7 Top Chocolate Brands in Dubai for 2025: Tried and Tested Selections

The Rise of Dubai-Style Chocolate: A Global Sensation

The Chocolate Craze

If you’ve noticed the videos popping up on social media, cleared-out supermarket shelves, or the sudden proliferation of pistachio flavors on dessert menus, you might already be familiar with the Dubai-style chocolate frenzy taking the world by storm. This trend has been closely linked to Dubai-based chocolatier Fix Chocolatier, which launched its iconic chocolate bar, "Can’t get knafeh of it," in 2022. With over 120 million views on TikTok, the phrase "Dubai chocolate" is quickly gaining traction, and the global appetite for pistachio desserts is growing stronger.

What’s In a Bar?

The original "Can’t get knafeh of it" bar, priced at around $18, features a delightful combination of chopped pistachios, rich chocolate, and tahini, all layered within crispy filo pastry. It draws inspiration from the Middle Eastern dessert knafeh, known for its spun pastry, cheese layers, sweet syrup, and crushed pistachios—a true fusion of flavors that has captured the hearts of many.

Limited Availability and Increasing Demand

While the original bars are only available in Dubai, where they sell out within hours, the desire for these delicacies is not limited to the region. To meet the rising global demand, various supermarkets, chocolate shops, and cafes are now offering their own takes on Dubai-style chocolate. From M&S’s viral Big Daddy Pistachio Bar to The Ivy restaurant’s innovative pistachio chocolate bombe, these adaptations aim to satisfy the cravings of chocolate lovers around the globe.

Shortages and Challenges

Despite their widespread availability, these products often fail to meet the overwhelming demand. Supermarkets like Waitrose have had to limit purchases due to stock shortages, and reports of international nut shortages have further exacerbated the situation. Not to mention, the expense associated with Dubai-style chocolates is significant, as premium ingredients come with a premium price tag. Some imported options don’t even meet Food Standards Agency requirements, highlighting the challenges facing consumers looking for authentic experiences.

A Taste Test Adventure

With the burgeoning popularity of these sweets, I took on the delicious task of testing various Dubai-style chocolate products. As a self-proclaimed chocoholic, I dove headfirst into this culinary adventure, eager to discover which chocolates captured the authentic flavors and textures that make these treats so special.

Testing Criteria

My focus was on finding products that highlighted the nutty, creamy, and earthy aspects of pistachios while delivering that iconic crisp and crunch that Dubai-style chocolates are known for. I assessed each option based on size, quality of ingredients, and, of course, taste—ensuring that my chocolate-covered journey was both thorough and enjoyable.

Top Picks for 2025

Here’s a curated list of the best Dubai-style chocolates available this year:

• Best Overall: Patislove Kadayif Dubai Chocolate Style Bar – £3.99, available at Aldi. This bar perfectly balances flavors and textures, making it a steal at its price point.

• Best Authentic Option: Läderach Frischschoggi Dubai Milk – £32, Laderach.com. For those seeking an authentic taste experience, this option doesn’t disappoint.

• Best Bite-Sized Option: Hotel Chocolat Pistachio Chocolate Selector – £5.45, Hotelchocolat.com. Perfect for those wanting a small indulgence without committing to a full bar.

• Best Unique Take: Marks & Spencer Big Daddy Pistachio Bar – £8, Ocado.com. This bar takes a creative twist on traditional flavors, providing a new taste sensation.

• Best Dessert Version: Dubai Chocolate Biskies – £28.99, Cutterandsquidge.com. Combining chocolate with a twist, these biskies are a must-try for dessert aficionados.

• Best Mid-Range Option: Godiva Pistachio and Kadayif Milk Chocolate – £10, Tesco.com. An excellent choice for those looking for high-quality chocolate without breaking the bank.

• Best Rich Chocolate: Lindt Dubai Style Milk Chocolate Bar – £10, Ocado.com. Known for its creamy richness, this bar may just become your new go-to treat.

The Dubai-style chocolate phenomenon continues to captivate chocolate lovers all around the world. With each new iteration bringing its unique twist on flavors and experiences, this craze is unlikely to fade anytime soon. Whether you prefer to indulge in classics or seek out innovative options, there’s a piece of Dubai-style chocolate waiting for you to discover.